Study marketing abroad

Studying for a marketing degree is appealing to students who want to become involved with a more creative side of the business world. On a marketing program abroad you will gain the skills and knowledge to start a career in marketing, managing projects, people and analysis.

International students studying marketing benefit from a range of career services at their university, as well as programs created in association with professional marketing bodies and organizations. The aim of this type of degree is to prepare you to enter the workplace in a marketing role upon graduation.

Students may choose to study marketing abroad for many reasons, including the quality of education. In places like the US and Europe the reputation of their many large businesses attracts many international students to study there.

Marketing programs are often run by business schools and have options at all levels including bachelor’s, master’s and PhD.

Studying abroad for a bachelor’s in marketing will take between three and four years, with a master’s taking between one and two years of study. You may also have the option of a year in industry (also known as a placement year), or work experience arranged through the university’s career services.

In a liberal arts bachelor’s degree you may choose marketing as your major; this becomes the main focus of your degree alongside a general education in the arts and humanities.

Most of your time studying for a marketing degree will be spent in lectures, alongside personal study time, and discussing your learning in seminars and work groups.Where possible a university will strive to use real world situations and practical tasks to improve your skills and career prospects.

The exact structure and content of a marketing program will vary due to the country and the university you are studying in. Some of the modules or electives that may count towards a marketing degree will surround topics such as:

When you graduate from a marketing degree abroad, you should be ready to join a company at a graduate position. The skills you gain from a marketing program will be useful in many areas of a business, however it is common for students to end up on a path to one of these positions:

• Brand manager
• Marketing research analyst
• Media planner
• Events manager
• Communications manager

It’s also worth getting involved with student organizations at university. If you find a student group for your interests you have the opportunity to be elected onto the committee. Volunteering for one of these roles can boost your CV by giving you more experience managing people, projects and events.