Study digital marketing abroad

Digital marketing covers all marketing that takes place online, or that uses an electronic device. Businesses use digital marketing across numerous online channels like search, social media, video and email. Unsurprisingly, it’s a fast growing area and an increasingly popular degree to study at university.

With nearly all businesses looking to promote and sell their services and products online, the role of the digital marketer is constantly in demand. It’s a surprisingly varied field that encompasses many traditional marketing techniques along with modern, tech-led approaches.

Choosing to study digital marketing abroad means you will get to pick from a wide range of programs and courses from all over the world. Not only will you have a much wider choice, but it also means you’ll get to see how another country approaches the subject, and be able to learn while experiencing a whole new culture and way of life.

The framework and content of each digital marketing program will be different, so it’s important to look closely at each to find the one that works best for you.

Some programs may contain more traditional marketing elements, and some courses are offered together with another subject, like advertising.

At undergraduate level, you can study for a BA in digital marketing over three or four years, depending on the country you’re studying in. Some courses offer a year in industry, which means you can spend a year employed in a digital marketing team getting first hand experience.

It’s also possible to study for a master’s degree in digital marketing abroad, with most programs lasting for one or two years. Postgraduate degrees are often available as joint programs with another related subject, like management or social marketing.

Here’s some of the subjects and modules you could cover on a digital marketing degree:

A degree in digital marketing gives you all the skills you’d need to start work in a marketing team. However, there are a number of specific roles you could choose to take on, including:

• Social media manager
• Account manager
• SEO executive
• PPC marketing manager
• PR executive
• Content marketer
• Copywriter
• Content writer
• CRM/email marketing manager

Make sure you choose a program that will give you the best chance of getting the role within digital marketing that most interests you. A lot of companies allow you to work across several areas in digital marketing giving you a varied workload.