Study marketing communications abroad

Marketing communications describes the methods and strategies that organizations use to communicate with their target market. It’s a fast-growing and ever-evolving field that can lead to several exciting and lucrative careers.

Programs in marketing communications are designed to give you a comprehensive understanding of marketing concepts and practices. You’ll study the theory behind different marketing methods and create your own eye-catching campaigns. As well as exploring consumer behavior, you’ll develop skills in social media, journalism, public relations, advertising, and branding.

Studying marketing communications abroad is a surefire way to deepen your knowledge, improve your employability and have the adventure of a lifetime. Seeing how businesses around the world market themselves to customers will equip you with the experience you’ll need to forge a successful career in the international marketplace.

Bachelor’s degrees in marketing communications are studied over a minimum of three years and are usually offered as a BA. However, it’s not uncommon for universities to run BSc courses that have a more mathematical and analytical focus.

Some undergraduate programs last four years because they integrate an additional 12-month placement during the third year of study. Placements are an invaluable way to gain industry insight and test out future career paths.

Bachelor’s programs in the US also require four years of full-time study because they follow the liberal arts model of education. You’ll work on your general education in your freshman and sophomore years, before focusing on marketing-specific courses for the final half of your degree.

If you’re still hungry to learn more, you might consider pursuing a postgraduate qualification. Master’s programs normally last one or two years, whereas a PhD can take up to seven years to finish.

Your timetable will mainly consist of lectures, seminars and tutorials. Guest presentations from industry experts and field trips to relevant companies might also feature.

The exact content of your marketing communications program will depend on the university and country you choose, but most will cover these key areas:

• Principles and practices of marketing communications
• Consumer and audience behavior
• Digital marketing
• Marketing strategy and implementation
• Contemporary debates in marketing communications
• Marketing communications in a global context
• Marketing communications campaigns in practice
• Brands and branding

Most organizations rely on quality marketing for their success. Therefore, you’ll have great career prospects as a marketing communications graduate. You can apply your skillset to a wide array of industries and professions, including:

• Marketing manager
• Communications officer
• Media executive
• Media planner
• Public relations specialist
• Advertising executive
• Social media manager
• Brand manager

If you’re unsure of what to do after graduation, talk to your university’s career service. It’s their job to help students realize their ambitions and fulfill their potential. They’ll support you to find work experience, sharpen your CV, and improve your interview techniques.