MSc

Marketing: Brand Communication in the Digital Era

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Key facts

  • Program
    Master's
  • Duration
    2 years
  • Program
    On campus
  • Pace
    Full-time
  • Annual tuition fee
    19,863USD
  • Start date
    Aug, Jan, Jun

Program overview

What the University of Colorado Denver says about their program:

Conquer the digital frontier and triumph in the marketing revolution!

Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.

Compared to a traditional MBA program, the in-depth MS Marketing program hones your marketing skills in topics such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the scientific, practical, and creative dimensions of marketing management.

The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools.

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Admission requirements

Undergraduate academic requirements

Applicants to bachelor’s degree programs must have obtained a secondary school diploma. This diploma must be eligible to access further academic studies in the country where it has been obtained.

Postgraduate academic requirements

  • Application is open to holders of a B.A., B.S., or a higher degree, in any field of study
  • Your undergraduate record must be of good quality, with a minimum 3.0 GPA or equivalent, for all undergraduate studies.

English proficiency

  • TOEFL iBT

    79

  • IELTS

    6.5

  • PTE 58
  • Duolingo

    105

English proficiency waivers

  • International applicants holding citizenship from the following countries do not need to prove their English language proficiency for admission to CU Denver

    Antigua & Barbuda, Australia, the Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Trinidad & Tobago, and the United Kingdom.

  • Complete a high school credential in any of the exempt countries listed above
  • Graduate from high school inside the US, including 1+ year of college-prep English coursework
  • Complete a high school credential accredited by any of the exempt countries listed above (e.g. a Canadian high school in China)
  • UK (Cambridge) English Exams

    GCSE (4 or better) or IGCSE (C or better)

  • ACT (English)

    18

  • SAT (Evidence-Based Reading and Writing)

    480

Entry requirements

Some graduate programs require standardized test scores (such as GRE or GMAT) for admission

  • Business School

    The GMAT is required for admission; however, the GRE may be substituted. GMAT/GRE waivers are available case-by-case and can be requested while completing the online application.

  • College of Architecture & Planning

    GRE waiver available with 3.0 GPA

Documents required

  • Complete online application form
  • Application fee
  • Academic transcripts
  • Diploma of previous studies
  • Proof of language proficiency
  • Translations
  • SAT/ACT score (Optional)
  • GRE/GMAT scores (required only for some programs)
  • Reference letters (required only for some programs)
  • Motivation letter / Statement of purpose (required only for some programs)
  • CV (required only for some programs)
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Fees and funding

Funding

Undergraduate Scholarships:

Automatic Merit Scholarship

- **Amount:** From $2,500-$10,000 per year - **Requirement:** Based on High School GPA or transfer GPA 2.85-2.99 = $2,500 per year automatically awarded with admission 3.0-3.49 = $5,000 per year 3.5-3.74 = $7,500 per year 3.75+ = $10,000 per year

Additional Merit Scholarship

- Amount: up to $5,000 per year - Requirement: Based on GPA & submission of application. Available to students admitted in fall and spring terms only, as long as funding is available. Application required. Applications reviewed monthly following the priority consideration date

Need-Based Grants

- Amount: Up to $10,000 per academic year - Requirements: Financial Need and submission of application

ESL Academy Graduate Scholarship

- Amount: From $1,000 to USD5000 per academic year - Requirement: Completion of 1 to 5 levels of the ESL academy before admission to CU Denver

Fee information

  • Undergraduate tuition

    From $30,482 to $33,468 per year

  • Graduate tuition

    From $18,279 to $53,510 per year

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Visa requirements for the University of Colorado Denver

Many international students will require a visa to study in the USA, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

USA student visa requirements