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Study marketing communications abroad

An in-depth guide to studying marketing communications as an international student.

Explore marketing communications programs abroad

See other programs in marketing communications

Marketing communications degrees abroad

Marketing communications describes the methods and strategies that organizations use to communicate with their target market. It’s a fast-growing and ever-evolving field that can lead to several exciting and lucrative careers.

Programs in marketing communications are designed to give you a comprehensive understanding of marketing concepts and practices. You’ll study the theory behind different marketing methods and create your own eye-catching campaigns. As well as exploring consumer behavior, you’ll develop skills in social media, journalism, public relations, advertising, and branding.

Studying marketing communications abroad is a surefire way to deepen your knowledge, improve your employability and have the adventure of a lifetime. Seeing how businesses around the world market themselves to customers will equip you with the experience you’ll need to forge a successful career in the international marketplace.

Marketing communications program structure

Bachelor’s degrees in marketing communications are studied over a minimum of three years and are usually offered as a BA. However, it’s not uncommon for universities to run BSc courses that have a more mathematical and analytical focus.

Some undergraduate programs last four years because they integrate an additional 12-month placement during the third year of study. Placements are an invaluable way to gain industry insight and test out future career paths.

Bachelor’s programs in the US also require four years of full-time study because they follow the liberal arts model of education. You’ll work on your general education in your freshman and sophomore years, before focusing on marketing-specific courses for the final half of your degree.

If you’re still hungry to learn more, you might consider pursuing a postgraduate qualification. Master’s programs normally last one or two years, whereas a PhD can take up to seven years to finish.

Your timetable will mainly consist of lectures, seminars and tutorials. Guest presentations from industry experts and field trips to relevant companies might also feature.

The exact content of your marketing communications program will depend on the university and country you choose, but most will cover these key areas:

  • Principles and practices of marketing communications
  • Consumer and audience behavior
  • Digital marketing
  • Marketing strategy and implementation
  • Contemporary debates in marketing communications
  • Marketing communications in a global context
  • Marketing communications campaigns in practice
  • Brands and branding

Alternative marketing degrees

How to study marketing communications abroad

  1. Universities & programs

    Find the right program for you and your career aspirations

  2. Application assistance

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  3. Visa & embassy guidance

    Maximise your chances of being granted a visa

  4. Enrollment & travel advice

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Marketing communications study abroad programs

Marketing communications undergraduate programs

Bachelor's in marketing communications

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    Integrated Marketing Communications - BSc Keiser University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    33,120 USD
    Start date
    January, August
    Show program overview about
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    Marketing (Digital and Integrated Marketing Communications) - BSc Arizona State University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    30,634 USD
    Start date
    January, May, August
    Show program overview about
  • false

    Marketing Communications - BA (Hons) Bournemouth University, UK

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    13,750 GBP
    Start date
    September
    Show program overview about
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    Marketing - Advertising and Integrated Marketing Communications - BBA Pace University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    44,714 USD
    Start date
    January, September
    Show program overview about
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    Marketing - Integrated Marketing Communications - BBA University of Wisconsin-Whitewater, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    16,800 USD
    Start date
    January, September
    Show program overview about
See all bachelor's degrees in marketing communications

Diploma in marketing communications

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    Advertising and Marketing Communications - UGDip Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Undergraduate diploma
    Duration
    2 years
    Tuition fees per year
    15,412 CAD
    Start date
    September
    Show program overview about
See all undergraduate diplomas in marketing communications

Marketing communications graduate programs

Master's in marketing communications

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    Marketing Communications - MSc University of the West of England - UWE Bristol, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    13,250 GBP
    Start date
    September
    Show program overview about
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    Marketing Communications - MA Bournemouth University, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    14,500 GBP
    Start date
    January, September
    Show program overview about
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    Marketing Communications - MSc London South Bank University, UK

    Program type
    Master's
    Duration
    15 months
    Tuition fees per year
    13,780 GBP
    Start date
    January
    Show program overview about
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    Marketing Communications and Branding - MA Edge Hill University, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    13,250 GBP
    Start date
    September
    Show program overview about
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    Integrated Marketing Communications - MA University of West Alabama, USA

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    10,494 USD
    Start date
    January, August
    Show program overview about
See all master's degrees in marketing communications

Diploma in marketing communications

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    Advertising and Marketing Communications - OCDip Durham College, Canada

    Program type
    Postgraduate diploma
    Duration
    28 months
    Tuition fees per year
    15,257 CAD
    Start date
    September
    Show program overview about
See all postgraduate diplomas in marketing communications

Future marketing communications careers

Most organizations rely on quality marketing for their success. Therefore, you’ll have great career prospects as a marketing communications graduate. You can apply your skillset to a wide array of industries and professions, including:

  • Marketing manager
  • Communications officer
  • Media executive
  • Media planner
  • Public relations specialist
  • Advertising executive
  • Social media manager
  • Brand manager

If you’re unsure of what to do after graduation, talk to your university’s career service. It’s their job to help students realize their ambitions and fulfill their potential. They’ll support you to find work experience, sharpen your CV, and improve your interview techniques.