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    Study marketing management abroad

    An in-depth guide to studying marketing management as an international student.

    Find marketing management programs

    Explore marketing management programs abroad

    See other programs in marketing management

    Marketing management degrees abroad

    Marketing managers are responsible for the advertising and promotion of a company’s products or services. It’s their job to conduct market research, implement strategies, and develop campaigns.

    You’ll study various marketing theories and models, including those related to topics like consumer psychology, branding, and business communications. You’ll then put what you’ve learned into practice by working on real-life client briefs. You’ll graduate with the knowledge and skills needed to excel in today’s fast-paced marketing landscape.

    By earning your degree abroad, you’ll see how organizations around the world use different marketing strategies to achieve success in the global marketplace. It’s also an invaluable opportunity to network with professionals, enhance your employability, and make lifelong memories.

    Marketing management program structure

    You can study marketing management at the associate, bachelor’s, master’s, and doctorate levels. Two-year associate degrees provide students with a detailed introduction to the field and are an excellent stepping stone into entry-level employment or enrollment in a bachelor’s program.

    Bachelor’s degrees are normally studied over three or four years, depending on the university you choose. They’re offered as both BA and BSc courses. The two classifications cover largely the same content, but you’ll likely take more mathematical classes if you opt for a BSc.

    Once you’ve achieved your undergraduate degree, you can go on to pursue a postgraduate qualification. A master’s degree can be studied over one or two years, followed by a PhD which requires at least four years of study.

    You’ll spend most of your contact time in lectures, seminars, group workshops, and tutorials. Most universities will use a combination of exams, essays, case study analyses, presentations, and group projects to assess your progress.

    The exact content of marketing management programs differs from university to university. However, most programs provide students with a robust grounding in these key areas:

    • Foundations of marketing
    • Trends in consumer behavior
    • Strategic marketing
    • Business law and ethics
    • Professional sales approaches
    • Principles of advertising
    • Digital marketing essentials
    • International marketing strategies
    Marketing management program structure

    You can study marketing management at the associate, bachelor’s, master’s, and doctorate levels. Two-year associate degrees provide students with a detailed introduction to the field and are an excellent stepping stone into entry-level employment or enrollment in a bachelor’s program.

    Bachelor’s degrees are normally studied over three or four years, depending on the university you choose. They’re offered as both BA and BSc courses. The two classifications cover largely the same content, but you’ll likely take more mathematical classes if you opt for a BSc.

    Once you’ve achieved your undergraduate degree, you can go on to pursue a postgraduate qualification. A master’s degree can be studied over one or two years, followed by a PhD which requires at least four years of study.

    You’ll spend most of your contact time in lectures, seminars, group workshops, and tutorials. Most universities will use a combination of exams, essays, case study analyses, presentations, and group projects to assess your progress.

    The exact content of marketing management programs differs from university to university. However, most programs provide students with a robust grounding in these key areas:

    • Foundations of marketing
    • Trends in consumer behavior
    • Strategic marketing
    • Business law and ethics
    • Professional sales approaches
    • Principles of advertising
    • Digital marketing essentials
    • International marketing strategies

    Alternative marketing degrees

    Best countries to study marketing management

    Best universities to study marketing management

    See all universities offering marketing management programs

    How to study marketing management abroad

    1. University & program search

      Find the right program for you and your career aspirations

    2. Application guidance

      We'll get you to the right place to start your application

    3. Visa & travel advice

      Get help after application, all the way to your first day at university

    Our team of advisors is ready to support you at every step of your study abroad journey.
    Our services are 100% free for students like you because we're funded by universities.

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    Marketing management study abroad programs

    Marketing management undergraduate programs

    Bachelor's in marketing management

    • false

      Business Administration: Marketing Management - BBus (Hons) Sheridan College, Canada

      Program type
      Bachelor's
      Duration
      4 years
      Annual tuition fee
      18,631 CAD

      Fees are displayed in the university's local currency

      Start date
      September, January
      Show program overview about Business Administration: Marketing Management
    • false

      Business Administration: Marketing Management - BS California State University, East Bay, USA

      Program type
      Bachelor's
      Duration
      4 years
      Annual tuition fee
      16,499 USD

      Fees are displayed in the university's local currency

      Start date
      August, January
      Show program overview about Business Administration: Marketing Management
    • false

      Business Administration: Marketing Management Specialization - BSBA Central Washington University, USA

      Program type
      Bachelor's
      Duration
      4 years
      Annual tuition fee
      22,551 USD

      Fees are displayed in the university's local currency

      Start date
      January, September
      Show program overview about Business Administration: Marketing Management Specialization
    • false

      Business and Marketing Management - BA (Hons) University of Gloucestershire, UK

      Program type
      Bachelor's
      Duration
      3 years
      Annual tuition fee
      14,680 GBP

      Fees are displayed in the university's local currency

      Start date
      September
      Show program overview about Business and Marketing Management
    • false

      International Marketing Management - BA IU International University of Applied Sciences, Germany

      Program type
      Bachelor's
      Duration
      3 years
      Annual tuition fee
      11,990 EUR

      Fees are displayed in the university's local currency

      Start date
      April, May, October, November
      Show program overview about International Marketing Management
    See all bachelor's degrees in marketing management

    Diploma in marketing management

    • false

      Marketing Management - APN Business Academy Aarhus, Denmark

      Program type
      Undergraduate diploma
      Duration
      2 years
      Annual tuition fee
      8,000 EUR

      Fees are displayed in the university's local currency

      Start date
      August
      Show program overview about Marketing Management
    • false

      Marketing Management - UGDip Kwantlen Polytechnic University, Canada

      Program type
      Undergraduate diploma
      Duration
      2 years
      Annual tuition fee
      21,383 CAD

      Fees are displayed in the university's local currency

      Start date
      May, January, September
      Show program overview about Marketing Management
    See all undergraduate diplomas in marketing management

    Pathway in marketing management

    • false

      Retail Marketing Management (Foundation) - FD Leeds Beckett University, UK

      Program type
      Undergraduate pathway
      Duration
      2 years
      Annual tuition fee
      10,900 GBP

      Fees are displayed in the university's local currency

      Start date
      September, January
      Show program overview about Retail Marketing Management (Foundation)
    See all undergraduate pathways in marketing management

    Marketing management graduate programs

    Master's in marketing management

    • false

      Business Administration: Marketing Management - MBA Lincoln University, USA

      Program type
      Master's
      Duration
      2 years
      Annual tuition fee
      9,000 USD

      Fees are displayed in the university's local currency

      Start date
      August, January
      Show program overview about Business Administration: Marketing Management
    • false

      Business Administration: Marketing Management - MBA California State University, East Bay, USA

      Program type
      Master's
      Duration
      2 years
      Annual tuition fee
      20,417 USD

      Fees are displayed in the university's local currency

      Start date
      August, January
      Show program overview about Business Administration: Marketing Management
    • false

      General Management: Marketing, Management & Entrepreneurship - MA Hanken School of Economics, Finland

      Program type
      Master's
      Duration
      2 years
      Annual tuition fee
      12,500 EUR

      Fees are displayed in the university's local currency

      Start date
      August
      Show program overview about General Management: Marketing, Management & Entrepreneurship
    • false

      International Business: Marketing Management (Potsdam Campus) - MA CBS International Business School, Germany

      Program type
      Master's
      Duration
      2 years
      Annual tuition fee
      15,060 EUR

      Fees are displayed in the university's local currency

      Start date
      January, September
      Show program overview about International Business: Marketing Management (Potsdam Campus)
    • false

      Marketing Management (120 ECTS) - MA IU International University of Applied Sciences, Germany
      • Online

      Program type
      Master's
      Duration
      2 years
      Annual tuition fee
      8,595 EUR

      Fees are displayed in the university's local currency

      Start date
      January, February, March, April, May, June, July, August, September, October, November, December
      Show program overview about Marketing Management (120 ECTS)
    See all master's degrees in marketing management

    Certificate in marketing management

    • false

      Marketing Management - OCGCert Fanshawe College, Canada

      Program type
      Postgraduate certificate
      Duration
      1 year
      Annual tuition fee
      16,022 CAD

      Fees are displayed in the university's local currency

      Start date
      September
      Show program overview about Marketing Management
    • false

      Marketing Management - PGCert Sheridan College, Canada

      Program type
      Postgraduate certificate
      Duration
      8 months
      Annual tuition fee
      20,275 CAD

      Fees are displayed in the university's local currency

      Start date
      September, January
      Show program overview about Marketing Management
    • false

      Marketing Management - PGCert Humber College Institute of Technology and Advanced Learning, Canada

      Program type
      Postgraduate certificate
      Duration
      1 year
      Annual tuition fee
      16,532 CAD

      Fees are displayed in the university's local currency

      Start date
      January
      Show program overview about Marketing Management
    • false

      Marketing Management - GradCert Centennial College, Canada
      • Online

      Program type
      Postgraduate certificate
      Duration
      1 year
      Annual tuition fee
      16,169 CAD

      Fees are displayed in the university's local currency

      Start date
      January, September
      Show program overview about Marketing Management
    See all postgraduate certificates in marketing management

    Future marketing management careers

    Organizations around the world rely on the work of marketing professionals for their long-term direction and success. Therefore, marketing management graduates are met with a vast array of exciting employment prospects.

    Here are some of the interesting roles pursued by graduates:

    • Marketing manager
    • Brand manager
    • Digital marketer
    • Marketing consultant
    • Market researcher
    • Public relations officer
    • Media buyer
    • Social media manager

    Participating in some relevant work experience is a great way to gain a competitive edge over other graduate job applicants. You’ll extend your knowledge, build a professional network, and grow in confidence.