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Study marketing management abroad

An in-depth guide to studying marketing management as an international student.

Explore marketing management programs abroad

See other programs in marketing management

Marketing management degrees abroad

Marketing managers are responsible for the advertising and promotion of a company’s products or services. It’s their job to conduct market research, implement strategies, and develop campaigns.

You’ll study various marketing theories and models, including those related to topics like consumer psychology, branding, and business communications. You’ll then put what you’ve learned into practice by working on real-life client briefs. You’ll graduate with the knowledge and skills needed to excel in today’s fast-paced marketing landscape.

By earning your degree abroad, you’ll see how organizations around the world use different marketing strategies to achieve success in the global marketplace. It’s also an invaluable opportunity to network with professionals, enhance your employability, and make lifelong memories.

Marketing management program structure

You can study marketing management at the associate, bachelor’s, master’s, and doctorate levels. Two-year associate degrees provide students with a detailed introduction to the field and are an excellent stepping stone into entry-level employment or enrollment in a bachelor’s program.

Bachelor’s degrees are normally studied over three or four years, depending on the university you choose. They’re offered as both BA and BSc courses. The two classifications cover largely the same content, but you’ll likely take more mathematical classes if you opt for a BSc.

Once you’ve achieved your undergraduate degree, you can go on to pursue a postgraduate qualification. A master’s degree can be studied over one or two years, followed by a PhD which requires at least four years of study.

You’ll spend most of your contact time in lectures, seminars, group workshops, and tutorials. Most universities will use a combination of exams, essays, case study analyses, presentations, and group projects to assess your progress.

The exact content of marketing management programs differs from university to university. However, most programs provide students with a robust grounding in these key areas:

  • Foundations of marketing
  • Trends in consumer behavior
  • Strategic marketing
  • Business law and ethics
  • Professional sales approaches
  • Principles of advertising
  • Digital marketing essentials
  • International marketing strategies
Marketing management program structure

You can study marketing management at the associate, bachelor’s, master’s, and doctorate levels. Two-year associate degrees provide students with a detailed introduction to the field and are an excellent stepping stone into entry-level employment or enrollment in a bachelor’s program.

Bachelor’s degrees are normally studied over three or four years, depending on the university you choose. They’re offered as both BA and BSc courses. The two classifications cover largely the same content, but you’ll likely take more mathematical classes if you opt for a BSc.

Once you’ve achieved your undergraduate degree, you can go on to pursue a postgraduate qualification. A master’s degree can be studied over one or two years, followed by a PhD which requires at least four years of study.

You’ll spend most of your contact time in lectures, seminars, group workshops, and tutorials. Most universities will use a combination of exams, essays, case study analyses, presentations, and group projects to assess your progress.

The exact content of marketing management programs differs from university to university. However, most programs provide students with a robust grounding in these key areas:

  • Foundations of marketing
  • Trends in consumer behavior
  • Strategic marketing
  • Business law and ethics
  • Professional sales approaches
  • Principles of advertising
  • Digital marketing essentials
  • International marketing strategies

Alternative marketing degrees

How to study marketing management abroad

  1. University & program search

    Find the right program for you and your career aspirations
  2. Application guidance

    We'll get you to the right place to start your application
  3. Visa & travel advice

    Get help after application, all the way to your first day at university

Our team of advisors is ready to support you at every step of your study abroad journey.
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Marketing management study abroad programs

Marketing management undergraduate programs

Bachelor's in marketing management

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    Business Administration: Marketing Management - BBus (Hons) Sheridan College, Canada

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    18,631 CAD

    Fees are displayed in the university's local currency

    Start date
    September, January
    Show program overview about Business Administration: Marketing Management
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    Business Administration: Marketing Management - BS California State University, East Bay, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    16,499 USD

    Fees are displayed in the university's local currency

    Start date
    August, January
    Show program overview about Business Administration: Marketing Management
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    Business Administration: Marketing Management Specialization - BSBA Central Washington University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    22,551 USD

    Fees are displayed in the university's local currency

    Start date
    January, September
    Show program overview about Business Administration: Marketing Management Specialization
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    Business and Marketing Management - BA (Hons) University of Gloucestershire, UK

    Program type
    Bachelor's
    Duration
    3 years
    Annual tuition fee
    14,680 GBP

    Fees are displayed in the university's local currency

    Start date
    September
    Show program overview about Business and Marketing Management
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    International Marketing Management - BA IU International University of Applied Sciences, Germany

    Program type
    Bachelor's
    Duration
    3 years
    Annual tuition fee
    11,990 EUR

    Fees are displayed in the university's local currency

    Start date
    April, May, October, November
    Show program overview about International Marketing Management
See all bachelor's degrees in marketing management

Diploma in marketing management

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    Marketing Management - APN Business Academy Aarhus, Denmark

    Program type
    Undergraduate diploma
    Duration
    2 years
    Annual tuition fee
    8,000 EUR

    Fees are displayed in the university's local currency

    Start date
    August
    Show program overview about Marketing Management
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    Marketing Management - UGDip Kwantlen Polytechnic University, Canada

    Program type
    Undergraduate diploma
    Duration
    2 years
    Annual tuition fee
    21,383 CAD

    Fees are displayed in the university's local currency

    Start date
    May, January, September
    Show program overview about Marketing Management
See all undergraduate diplomas in marketing management

Pathway in marketing management

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    Retail Marketing Management (Foundation) - FD Leeds Beckett University, UK

    Program type
    Undergraduate pathway
    Duration
    2 years
    Annual tuition fee
    10,900 GBP

    Fees are displayed in the university's local currency

    Start date
    September, January
    Show program overview about Retail Marketing Management (Foundation)
See all undergraduate pathways in marketing management

Marketing management graduate programs

Master's in marketing management

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    Business Administration: Marketing Management - MBA Lincoln University, USA

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    9,000 USD

    Fees are displayed in the university's local currency

    Start date
    August, January
    Show program overview about Business Administration: Marketing Management
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    Business Administration: Marketing Management - MBA California State University, East Bay, USA

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    20,417 USD

    Fees are displayed in the university's local currency

    Start date
    August, January
    Show program overview about Business Administration: Marketing Management
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    General Management: Marketing, Management & Entrepreneurship - MA Hanken School of Economics, Finland

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    12,500 EUR

    Fees are displayed in the university's local currency

    Start date
    August
    Show program overview about General Management: Marketing, Management & Entrepreneurship
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    International Business: Marketing Management (Potsdam Campus) - MA CBS International Business School, Germany

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    15,060 EUR

    Fees are displayed in the university's local currency

    Start date
    January, September
    Show program overview about International Business: Marketing Management (Potsdam Campus)
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    Marketing Management (120 ECTS) - MA IU International University of Applied Sciences, Germany
    • Online

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    8,595 EUR

    Fees are displayed in the university's local currency

    Start date
    January, February, March, April, May, June, July, August, September, October, November, December
    Show program overview about Marketing Management (120 ECTS)
See all master's degrees in marketing management

Certificate in marketing management

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    Marketing Management - OCGCert Fanshawe College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    16,022 CAD

    Fees are displayed in the university's local currency

    Start date
    September
    Show program overview about Marketing Management
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    Marketing Management - PGCert Sheridan College, Canada

    Program type
    Postgraduate certificate
    Duration
    8 months
    Annual tuition fee
    20,275 CAD

    Fees are displayed in the university's local currency

    Start date
    September, January
    Show program overview about Marketing Management
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    Marketing Management - PGCert Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    16,532 CAD

    Fees are displayed in the university's local currency

    Start date
    January
    Show program overview about Marketing Management
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    Marketing Management - GradCert Centennial College, Canada
    • Online

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    16,169 CAD

    Fees are displayed in the university's local currency

    Start date
    January, September
    Show program overview about Marketing Management
See all postgraduate certificates in marketing management

Future marketing management careers

Organizations around the world rely on the work of marketing professionals for their long-term direction and success. Therefore, marketing management graduates are met with a vast array of exciting employment prospects.

Here are some of the interesting roles pursued by graduates:

  • Marketing manager
  • Brand manager
  • Digital marketer
  • Marketing consultant
  • Market researcher
  • Public relations officer
  • Media buyer
  • Social media manager

Participating in some relevant work experience is a great way to gain a competitive edge over other graduate job applicants. You’ll extend your knowledge, build a professional network, and grow in confidence.