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Study advertising abroad

An in-depth guide to studying advertising as an international student.

Explore advertising programs abroad

See other programs in advertising

Advertising degrees abroad

At its core, advertising is the promotion of a product, service, or idea to an audience. It’s a far-reaching subject which includes elements marketing, business, copywriting, psychology, visual design, and communication.

As an advertising student, you’ll explore various theories of advertising, consumer behaviors, and promotional methods and techniques to gain an in-depth understanding of the field. You’ll use your knowledge to design, roll out, and evaluate original advertising campaigns.

By studying abroad, you’ll see first-hand how some of the world’s most successful businesses advertise across borders. You’ll uncover and adopt new advertising strategies and gain a greater appreciation of how campaigns are tailored to specific cultural audiences. You’ll network with professionals, accelerate your employability, and have the adventure of a lifetime.

Advertising program structure

Advertising can be studied at various undergraduate and graduate levels, from associate degrees to doctoral qualifications.

A two-year associate degree will give students an introduction to the field and prepare them for entry-level employment or further study. A bachelor’s degree usually takes three or four years to complete and provides students with a comprehensive understanding of advertising.

If you want to begin your career in management or academia, you’ll probably need to complete a postgraduate qualification with a narrower focus. An MA usually takes one or two years to finish, whilst a PhD takes around five years of study.

Most advertising programs are taught through a mixture of lectures, seminars, workshops, tutorials, and visits to industry experts. You’ll likely be assessed through a combination of written exams, essays, reports, presentations, team projects, and creative portfolios.

Although every advertising program will be slightly different, most programs share similar modules, including:

  • Introduction to advertising
  • Advertising and promotion
  • Campaign planning
  • Brand management
  • Direct and digital marketing
  • Consumer behavior
  • Marketing research insights
  • Contemporary issues in advertising

Alternative marketing degrees

How to study advertising abroad

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Advertising study abroad programs

Advertising undergraduate programs

Bachelor's in advertising

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    Advertising/Graphic Design - BA Concord University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    18,185 USD
    Start date
    January, September
    Show program overview about Advertising/Graphic Design
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    Communication Arts (Advertising) - BA St. Francis College, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    26,688 USD
    Start date
    January, May, September
    Show program overview about Communication Arts (Advertising)
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    Communication and Media Studies - Advertising - BA Fisher College, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    31,992 USD
    Start date
    January, September
    Show program overview about Communication and Media Studies - Advertising
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    Advertising and Public Relations - BJour University of Nebraska-Lincoln, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    27,000 USD
    Start date
    January, June, August
    Show program overview about Advertising and Public Relations
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    Advertising - BA University of South Carolina, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    33,928 USD
    Start date
    January, August
    Show program overview about Advertising
See all bachelor's degrees in advertising

Pathway in advertising

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    Marketing with Advertising Management (Foundation) - FD Leeds Beckett University, UK

    Program type
    Undergraduate pathway
    Duration
    2 years
    Tuition fees per year
    10,900 GBP
    Start date
    January, September
    Show program overview about Marketing with Advertising Management (Foundation)
See all undergraduate pathways in advertising

Diploma in advertising

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    Advertising & Graphic Design - UGDip Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Undergraduate diploma
    Duration
    2 years
    Tuition fees per year
    15,412 CAD
    Start date
    January
    Show program overview about Advertising & Graphic Design
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    Advertising and Marketing Communications Management - OCADip Centennial College, Canada

    Program type
    Undergraduate diploma
    Duration
    3 years
    Tuition fees per year
    16,531 CAD
    Start date
    September
    Show program overview about Advertising and Marketing Communications Management
See all undergraduate diplomas in advertising

Associate in advertising

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    Advertising Photography - AASc Mohawk Valley Community College, USA

    Program type
    Associate
    Duration
    2 years
    Tuition fees per year
    6,892 USD
    Start date
    January, September
    Show program overview about Advertising Photography
See all associate degrees in advertising

Advertising graduate programs

Master's in advertising

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    Advertising - MA RMIT University, Australia

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    31,680 AUD
    Start date
    February, July
    Show program overview about Advertising
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    Advertising and Marketing - MSc University of Hull, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    15,600 GBP
    Start date
    January, September
    Show program overview about Advertising and Marketing
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    Advertising - MA Bournemouth University, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    15,000 GBP
    Start date
    September
    Show program overview about Advertising
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    Public Relations and Advertising - MA DePaul University, USA

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    24,320 USD
    Start date
    January, March, September
    Show program overview about Public Relations and Advertising
See all master's degrees in advertising

Diploma in advertising

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    Advertising and Marketing Communications - OCDip Durham College, Canada

    Program type
    Postgraduate diploma
    Duration
    28 months
    Tuition fees per year
    15,257 CAD
    Start date
    September
    Show program overview about Advertising and Marketing Communications
See all postgraduate diplomas in advertising

Certificate in advertising

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    Advertising Copywriting - PGCert Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Tuition fees per year
    16,532 CAD
    Start date
    September
    Show program overview about Advertising Copywriting
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    Advertising - Creative & Digital Strategy - PGCert Centennial College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Tuition fees per year
    16,531 CAD
    Start date
    September
    Show program overview about Advertising - Creative & Digital Strategy
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    Advertising – Digital Media Management - PGCert Durham College, Canada

    Program type
    Postgraduate certificate
    Duration
    18 months
    Tuition fees per year
    16,758 CAD
    Start date
    September
    Show program overview about Advertising – Digital Media Management
See all postgraduate certificates in advertising

Future advertising careers

Most businesses and services need to promote and advertise themselves well in order to be successful. As such, advertising graduates have excellent employment prospects. Your skills in creativity and communication will be attractive to employers across a variety of sectors. Here are some of the careers that advertising graduates pursue:

  • Campaign manager
  • Advertising account executive
  • Marketing manager
  • Communication consultant
  • Copywriter
  • Graphic designer
  • Media buyer
  • Public relations offer

Advertising is a notoriously competitive graduate career. To get a headstart on other applicants, consider undertaking some work experience in the advertising department of a company, or at an advertising agency. Your university’s career service should be able to point you in the direction of placement and internship opportunities.