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Study public relations abroad

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Public Relations degrees abroad

Public relations (PR) describes the way that organizations work to create positive public perceptions of themselves and control their reputations. It’s a field that encompasses elements of marketing, business, and advertising.

As a PR student, you’ll learn how to communicate effectively, build strategic relationships, successfully promote brands, and manage the media. You’ll study the theoretical and practical aspects of campaign planning, consumer psychology, client management, and copywriting. You’ll graduate with the knowledge and skills necessary to kickstart your career in PR.

More and more businesses are now operating internationally, meaning PR professionals with the expertise to work across borders are in high demand. By studying abroad, you’ll see how companies use different PR practices, strategies, and campaigns to connect with different cultures and demographics. This will help you to hone your craft and develop the international outlook desired by employers.

Public Relations program structure

You can study PR at various undergraduate and graduate levels, including diplomas, certificates, bachelor’s, master’s, and doctorate programs. Diploma and certificate programs typically involve one or two years of study and will introduce to the fundamentals of the field.

The most popular course of study is to complete a bachelor’s degree over three or four years. These programs are typically offered as a BA, however, some universities might classify PR degrees as a BSc if they include more analytical and mathematical components of marketing. In Europe, most bachelor’s programs will be accredited by the Chartered Institute of Public Relations.

Although most entry-level PR roles will only require a bachelor’s degree, there are options to undertake postgraduate qualifications if you’re looking to secure a management position after graduating. A master’s can be studied over one or two years, followed by a PhD which usually takes five years of study.

Teaching usually takes the form of lectures, seminars, tutorials, practical workshops, and guest presentations from industry professionals. Assessment methods on PR programs involve exams, written assignments, presentations, case studies, and portfolios of projects relating to real-life client briefs.

Although the exact content of your PR course will depend on the university and country you choose to study in, you can expect to cover the following core topics:

  • Understanding public relations
  • PR concepts and contexts
  • PR events
  • Media platforms
  • The principles and practices of communication
  • Consumer psychology
  • Business strategy
  • Managing the brand

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Public Relations study abroad programs

Public relations undergraduate programs

Bachelor's in public relations

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    Advertising / Public Relations - BA University of Central Florida, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    22,478 USD

    Fee in university's local currency 22,478 USD

    Start date
    January, May
    Show program overview about Advertising / Public Relations
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    Advertising and Public Relations - BA/BSc University of Nebraska at Kearney, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    14,900 USD

    Fee in university's local currency 14,900 USD

    Start date
    January, August
    Show program overview about Advertising And Public Relations
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    Advertising and Public Relations - BCS (with placement) Universidad CEU San Pablo, Spain

    Program type
    Bachelor's
    Duration
    45 months
    Annual tuition fee
    14,440 USD

    Fee in university's local currency 13,390 EUR

    Start date
    September
    Show program overview about Advertising and Public Relations
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    Advertising, Marketing Communications and Public Relations - BA (Hons) London Metropolitan University, UK

    Program type
    Bachelor's
    Duration
    1 year
    Annual tuition fee
    15,807 USD

    Fee in university's local currency 12,700 GBP

    Start date
    September, January
    Show program overview about Advertising, Marketing Communications and Public Relations
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    Advertising, Public Relations and Strategic Communication - BA High Point University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    41,916 USD

    Fee in university's local currency 41,916 USD

    Start date
    January, August
    Show program overview about Advertising, Public Relations and Strategic Communication

Associate in public relations

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    Journalism/Media Studies: Advertising/Public Relations - AA College of Southern Nevada, USA

    Program type
    Associate
    Duration
    2 years
    Annual tuition fee
    11,048 USD

    Fee in university's local currency 11,048 USD

    Start date
    August, January, June
    Show program overview about Journalism/Media Studies: Advertising/Public Relations
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    Liberal Arts: Public Relations - AA CIS - The College For International Studies, Spain

    Program type
    Associate
    Duration
    2 years
    Annual tuition fee
    21,614 USD

    Fee in university's local currency 20,000 EUR

    Start date
    September, January, May
    Show program overview about Liberal Arts: Public Relations
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    Public Relations - AAOT Lane Community College, USA

    Program type
    Associate
    Duration
    2 years
    Annual tuition fee
    11,500 USD

    Fee in university's local currency 11,500 USD

    Start date
    September, January, March
    Show program overview about Public Relations

Diploma in public relations

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    Public Relations - AdvDip Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Undergraduate diploma
    Duration
    3 years
    Annual tuition fee
    11,442 USD

    Fee in university's local currency 15,412 CAD

    Start date
    September
    Show program overview about Public Relations
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    Public Relations (Downtown Campus - Windsor) - OCDip St. Clair College, Canada

    Program type
    Undergraduate diploma
    Duration
    2 years
    Annual tuition fee
    11,579 USD

    Fee in university's local currency 15,684 CAD

    Start date
    January, September
    Show program overview about Public Relations - B791

Certificate in public relations

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    Fashion Brand Management - Cert (with placement) Accademia del Lusso, Italy

    Program type
    Undergraduate certificate
    Duration
    3 years
    Annual tuition fee
    20,479 USD

    Fee in university's local currency 18,950 EUR

    Start date
    October
    Show program overview about 3-Year Course In Fashion Brand Management

Pathway in public relations

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    Public Relations with Journalism (Foundation) - FD Leeds Beckett University, UK

    Program type
    Undergraduate pathway
    Duration
    2 years
    Annual tuition fee
    14,562 USD

    Fee in university's local currency 11,700 GBP

    Start date
    September, January
    Show program overview about Public Relations with Journalism (Foundation)

Public relations graduate programs

Master's in public relations

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    Brand Management - MA Macromedia University of Applied Sciences, Germany

    Program type
    Master's
    Duration
    18 months
    Annual tuition fee
    14,049 USD

    Fee in university's local currency 13,000 EUR

    Start date
    October, March
    Show program overview about Brand Management
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    Communication & Public Relations - MBA EU Business School, Spain
    • Online

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    23,668 USD

    Fee in university's local currency 21,900 EUR

    Start date
    October, March
    Show program overview about Communication & Public Relations
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    Business Administration: Communication & Public Relations - MBA EU Business School Geneva, Switzerland

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    42,959 USD

    Fee in university's local currency 39,750 EUR

    Start date
    October, March
    Show program overview about Business Administration: Communication & Public Relations
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    Communication and Public Relations - Dual MSc/PGDip Ulster University, UK

    Program type
    Master's/Postgraduate diploma
    Duration
    15 months
    Annual tuition fee
    19,660 USD

    Fee in university's local currency 15,840 GBP

    Start date
    September
    Show program overview about Communication and Public Relations, PgDip, MSc
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    Communication: Public Relations - MSc Clark University, USA

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    31,050 USD

    Fee in university's local currency 31,050 USD

    Start date
    August, January
    Show program overview about Communication: Public Relations

Diploma in public relations

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    Communication and Public Relations - Dual MSc/PGDip Ulster University, UK

    Program type
    Master's/Postgraduate diploma
    Duration
    15 months
    Annual tuition fee
    19,660 USD

    Fee in university's local currency 15,840 GBP

    Start date
    September
    Show program overview about Communication and Public Relations, PgDip, MSc
  • false

    Communication Studies: Public Relations - PGDip Auckland University of Technology, New Zealand

    Program type
    Postgraduate diploma
    Duration
    1 year
    Annual tuition fee
    21,194 USD

    Fee in university's local currency 33,724 NZD

    Start date
    February, July
    Show program overview about Communication Studies: Public Relations

Certificate in public relations

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    Public Relations - PGCert Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    12,273 USD

    Fee in university's local currency 16,532 CAD

    Start date
    January
    Show program overview about Public Relations
  • false

    Public Relations - GradCert Clark University, USA
    • Blended learning

    Program type
    Postgraduate certificate
    Duration
    6 months
    Annual tuition fee
    9,315 USD

    Fee in university's local currency 9,315 USD

    Start date
    August, January
    Show program overview about Public Relations
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    Public Relations - Corporate Communications - OCGCert Fanshawe College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    12,380 USD

    Fee in university's local currency 16,676 CAD

    Start date
    January, September
    Show program overview about Public Relations - Corporate Communications
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    Public Relations – Event Management (Belleville Campus) - OCGCert Loyalist College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    11,114 USD

    Fee in university's local currency 15,000 CAD

    Start date
    September
    Show program overview about Public Relations – Event Management
  • false

    Public Relations: Corporate Communications - PGCert Sheridan College, Canada

    Program type
    Postgraduate certificate
    Duration
    8 months
    Annual tuition fee
    16,830 USD

    Fee in university's local currency 22,885 CAD

    Start date
    September
    Show program overview about Public Relations: Corporate Communications

Future public relations careers

A degree in PR will open many career opportunities for you because almost every organization needs to manage its public image. You’ll have the instinct and expertise to excel in any of the following roles:

  • Public relations officer
  • Publicist
  • Communications officer
  • Marketing executive
  • Social media manager
  • Press officer
  • Crisis manager
  • Copywriter

PR is a competitive industry and most employers prefer to recruit individuals with proven experience and a willingness to learn. As such, it’s a good idea to look for an internship at a PR agency, or in the communications department of a company. Honing your craft and networking with experts will help take your application to the next level.