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Study public relations abroad

An in-depth guide to studying public relations as an international student.

Explore public relations programs abroad

See other programs in public relations

Public relations degrees abroad

Public relations (PR) describes the way that organizations work to create positive public perceptions of themselves and control their reputations. It’s a field that encompasses elements of marketing, business, and advertising.

As a PR student, you’ll learn how to communicate effectively, build strategic relationships, successfully promote brands, and manage the media. You’ll study the theoretical and practical aspects of campaign planning, consumer psychology, client management, and copywriting. You’ll graduate with the knowledge and skills necessary to kickstart your career in PR.

More and more businesses are now operating internationally, meaning PR professionals with the expertise to work across borders are in high demand. By studying abroad, you’ll see how companies use different PR practices, strategies, and campaigns to connect with different cultures and demographics. This will help you to hone your craft and develop the international outlook desired by employers.

Public relations program structure

You can study PR at various undergraduate and graduate levels, including diplomas, certificates, bachelor’s, master’s, and doctorate programs. Diploma and certificate programs typically involve one or two years of study and will introduce to the fundamentals of the field.

The most popular course of study is to complete a bachelor’s degree over three or four years. These programs are typically offered as a BA, however, some universities might classify PR degrees as a BSc if they include more analytical and mathematical components of marketing. In Europe, most bachelor’s programs will be accredited by the Chartered Institute of Public Relations.

Although most entry-level PR roles will only require a bachelor’s degree, there are options to undertake postgraduate qualifications if you’re looking to secure a management position after graduating. A master’s can be studied over one or two years, followed by a PhD which usually takes five years of study.

Teaching usually takes the form of lectures, seminars, tutorials, practical workshops, and guest presentations from industry professionals. Assessment methods on PR programs involve exams, written assignments, presentations, case studies, and portfolios of projects relating to real-life client briefs.

Although the exact content of your PR course will depend on the university and country you choose to study in, you can expect to cover the following core topics:

  • Understanding public relations
  • PR concepts and contexts
  • PR events
  • Media platforms
  • The principles and practices of communication
  • Consumer psychology
  • Business strategy
  • Managing the brand

How to study public relations abroad

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  2. Application assistance

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  3. Visa & embassy guidance

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  4. Enrollment & travel advice

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Public relations study abroad programs

Public relations undergraduate programs

Bachelor's in public relations

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    Communication and Media Studies - Public Relations - BA Fisher College, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    31,992 USD
    Start date
    January, September
    Show program overview about Communication and Media Studies - Public Relations
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    Communication Arts - Public Relations - BA Concord University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    18,186 USD
    Start date
    January, September
    Show program overview about Communication Arts - Public Relations
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    Communication Arts (Public Relations) - BA St. Francis College, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    26,688 USD
    Start date
    January, May, September
    Show program overview about Communication Arts (Public Relations)
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    Advertising and Public Relations - BJour University of Nebraska-Lincoln, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    27,000 USD
    Start date
    January, June, August
    Show program overview about Advertising and Public Relations
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    Integrated Strategic Communication - Public Relations - BA University of Kentucky, USA

    Program type
    Bachelor's
    Duration
    4 years
    Tuition fees per year
    29,050 USD
    Start date
    January, August
    Show program overview about Integrated Strategic Communication - Public Relations
See all bachelor's degrees in public relations

Pathway in public relations

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    Public Relations with Journalism (Foundation) - FD Leeds Beckett University, UK

    Program type
    Undergraduate pathway
    Duration
    2 years
    Tuition fees per year
    10,900 GBP
    Start date
    January, September
    Show program overview about Public Relations with Journalism (Foundation)
See all undergraduate pathways in public relations

Diploma in public relations

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    Public Relations - AdvDip Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Undergraduate diploma
    Duration
    3 years
    Tuition fees per year
    15,412 CAD
    Start date
    September
    Show program overview about Public Relations
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    Public Relations (compressed) - OCADip Durham College, Canada

    Program type
    Undergraduate diploma
    Duration
    30 months
    Tuition fees per year
    15,687 CAD
    Start date
    September
    Show program overview about Public Relations (compressed)
See all undergraduate diplomas in public relations

Public relations graduate programs

Master's in public relations

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    Strategic Communication and Public Relations (Joint Degree PFU Barcelona) - MSc University of Stirling, UK

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    15,950 GBP
    Start date
    September
    Show program overview about Strategic Communication and Public Relations (Joint Degree PFU Barcelona)
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    Public Relations and Advertising - MA DePaul University, USA

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    24,320 USD
    Start date
    January, March, September
    Show program overview about Public Relations and Advertising
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    Mass Communications/Public Relations Concentration - MA/MSc Murray State University, USA

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    13,200 USD
    Start date
    January, August
    Show program overview about Mass Communications/Public Relations Concentration
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    Public Relations - MSc Montana State University Billings, USA

    Program type
    Master's
    Duration
    2 years
    Tuition fees per year
    17,450 USD
    Start date
    January, September
    Show program overview about Public Relations
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    Communication & Public Relations - MBA EU Business School, Spain | Online

    Program type
    Master's
    Duration
    1 year
    Tuition fees per year
    17,400 EUR
    Start date
    January, October
    Show program overview about Communication & Public Relations
See all master's degrees in public relations

Certificate in public relations

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    Public Relations - PGCert Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Tuition fees per year
    16,532 CAD
    Start date
    January
    Show program overview about Public Relations
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    Public Relations – Corporate Communications - PGCert Centennial College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Tuition fees per year
    16,531 CAD
    Start date
    January, September
    Show program overview about Public Relations – Corporate Communications
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    Public Relations - Corporate Communications - OCGCert Fanshawe College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Tuition fees per year
    16,676 CAD
    Start date
    January, September
    Show program overview about Public Relations - Corporate Communications
See all postgraduate certificates in public relations

Future public relations careers

A degree in PR will open many career opportunities for you because almost every organization needs to manage its public image. You’ll have the instinct and expertise to excel in any of the following roles:

  • Public relations officer
  • Publicist
  • Communications officer
  • Marketing executive
  • Social media manager
  • Press officer
  • Crisis manager
  • Copywriter

PR is a competitive industry and most employers prefer to recruit individuals with proven experience and a willingness to learn. As such, it’s a good idea to look for an internship at a PR agency, or in the communications department of a company. Honing your craft and networking with experts will help take your application to the next level.