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Study public relations abroad

An in-depth guide to studying public relations as an international student.

Explore public relations programs abroad

See other programs in public relations

Public relations degrees abroad

Public relations (PR) describes the way that organizations work to create positive public perceptions of themselves and control their reputations. It’s a field that encompasses elements of marketing, business, and advertising.

As a PR student, you’ll learn how to communicate effectively, build strategic relationships, successfully promote brands, and manage the media. You’ll study the theoretical and practical aspects of campaign planning, consumer psychology, client management, and copywriting. You’ll graduate with the knowledge and skills necessary to kickstart your career in PR.

More and more businesses are now operating internationally, meaning PR professionals with the expertise to work across borders are in high demand. By studying abroad, you’ll see how companies use different PR practices, strategies, and campaigns to connect with different cultures and demographics. This will help you to hone your craft and develop the international outlook desired by employers.

Public relations program structure

You can study PR at various undergraduate and graduate levels, including diplomas, certificates, bachelor’s, master’s, and doctorate programs. Diploma and certificate programs typically involve one or two years of study and will introduce to the fundamentals of the field.

The most popular course of study is to complete a bachelor’s degree over three or four years. These programs are typically offered as a BA, however, some universities might classify PR degrees as a BSc if they include more analytical and mathematical components of marketing. In Europe, most bachelor’s programs will be accredited by the Chartered Institute of Public Relations.

Although most entry-level PR roles will only require a bachelor’s degree, there are options to undertake postgraduate qualifications if you’re looking to secure a management position after graduating. A master’s can be studied over one or two years, followed by a PhD which usually takes five years of study.

Teaching usually takes the form of lectures, seminars, tutorials, practical workshops, and guest presentations from industry professionals. Assessment methods on PR programs involve exams, written assignments, presentations, case studies, and portfolios of projects relating to real-life client briefs.

Although the exact content of your PR course will depend on the university and country you choose to study in, you can expect to cover the following core topics:

  • Understanding public relations
  • PR concepts and contexts
  • PR events
  • Media platforms
  • The principles and practices of communication
  • Consumer psychology
  • Business strategy
  • Managing the brand

How to study public relations abroad

  1. University & program search

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  2. Application guidance

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Public relations study abroad programs

Public relations undergraduate programs

Bachelor's in public relations

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    Advertising / Public Relations - BA University of Central Florida, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    22,478 USD

    Fee in university's local currency 22,478 USD

    Start date
    January, May, August
    Show program overview about Advertising / Public Relations
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    Advertising And Public Relations - BA/BSc University of Nebraska at Kearney, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    14,900 USD

    Fee in university's local currency 14,900 USD

    Start date
    January, August
    Show program overview about Advertising And Public Relations
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    Advertising and Public Relations - BCS (with placement) Universidad CEU San Pablo, Spain

    Program type
    Bachelor's
    Duration
    45 months
    Annual tuition fee
    15,891 USD

    Fee in university's local currency 13,390 EUR

    Start date
    September
    Show program overview about Advertising and Public Relations
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    Media and Public Relations - BA (Hons) London Metropolitan University, UK

    Program type
    Bachelor's
    Duration
    3 years
    Annual tuition fee
    17,672 USD

    Fee in university's local currency 12,700 GBP

    Start date
    January, September
    Show program overview about Media and Public Relations
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    Advertising, Social Media and Public Relations - BA Lynn University, USA

    Program type
    Bachelor's
    Duration
    4 years
    Annual tuition fee
    37,600 USD

    Fee in university's local currency 37,600 USD

    Start date
    January, May
    Show program overview about Advertising, Social Media and Public Relations
See all bachelor's degrees in public relations

Diploma in public relations

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    Public Relations - AdvDip Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Undergraduate diploma
    Duration
    3 years
    Annual tuition fee
    12,288 USD

    Fee in university's local currency 15,412 CAD

    Start date
    September
    Show program overview about Public Relations
See all undergraduate diplomas in public relations

Certificate in public relations

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    Public Relations - Cert University of Regina, Canada

    Program type
    Undergraduate certificate
    Duration
    1 year
    Annual tuition fee
    14,352 USD

    Fee in university's local currency 18,000 CAD

    Start date
    September, January, May
    Show program overview about Public Relations
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Pathway in public relations

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    Public Relations & Brand Communication (Foundation) - FD Leeds Beckett University, UK

    Program type
    Undergraduate pathway
    Duration
    2 years
    Annual tuition fee
    15,167 USD

    Fee in university's local currency 10,900 GBP

    Start date
    January, September
    Show program overview about Public Relations & Brand Communication (Foundation)
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Public relations graduate programs

Master's in public relations

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    Communication & Public Relations - MBA EU Business School, Spain
    • Online

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    20,650 USD

    Fee in university's local currency 17,400 EUR

    Start date
    January, October
    Show program overview about Communication & Public Relations
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    Digital Media and Communications: Public Relations and Advertising in Networked Society - MA University of Nicosia, Cyprus

    Program type
    Master's
    Duration
    18 months
    Annual tuition fee
    8,225 USD

    Fee in university's local currency 6,930 EUR

    Start date
    February, June, September
    Show program overview about Digital Media and Communications: Public Relations and Advertising in Networked Society
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    Mass Communications: Public Relations Concentration - MA/MSc Murray State University, USA

    Program type
    Master's
    Duration
    2 years
    Annual tuition fee
    13,200 USD

    Fee in university's local currency 13,200 USD

    Start date
    January, August
    Show program overview about Mass Communications: Public Relations Concentration
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    Multimedia Public Relations - MA Teesside University, UK

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    18,090 USD

    Fee in university's local currency 13,000 GBP

    Start date
    September, January
    Show program overview about Multimedia Public Relations
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    Public Relations - MSc Full Sail University, USA
    • Online

    Program type
    Master's
    Duration
    1 year
    Annual tuition fee
    35,000 USD

    Fee in university's local currency 35,000 USD

    Start date
    January, February, March, April, May, June, July, August, September, October, November, December
    Show program overview about Public Relations
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Diploma in public relations

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    Communication Studies: Public Relations - PGDip Auckland University of Technology, New Zealand

    Program type
    Postgraduate diploma
    Duration
    1 year
    Annual tuition fee
    23,778 USD

    Fee in university's local currency 33,724 NZD

    Start date
    January, February
    Show program overview about Communication Studies: Public Relations
See all postgraduate diplomas in public relations

Certificate in public relations

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    Public Relations - PGCert Humber College Institute of Technology and Advanced Learning, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    13,181 USD

    Fee in university's local currency 16,532 CAD

    Start date
    January
    Show program overview about Public Relations
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    Public Relations - Corporate Communications - OCGCert Fanshawe College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    13,296 USD

    Fee in university's local currency 16,676 CAD

    Start date
    January, September
    Show program overview about Public Relations - Corporate Communications
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    Public Relations – Corporate Communications - PGCert Centennial College, Canada

    Program type
    Postgraduate certificate
    Duration
    1 year
    Annual tuition fee
    13,180 USD

    Fee in university's local currency 16,531 CAD

    Start date
    January, September
    Show program overview about Public Relations – Corporate Communications
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    Public Relations: Corporate Communications - PGCert Sheridan College, Canada

    Program type
    Postgraduate certificate
    Duration
    8 months
    Annual tuition fee
    18,246 USD

    Fee in university's local currency 22,885 CAD

    Start date
    September
    Show program overview about Public Relations: Corporate Communications
See all postgraduate certificates in public relations

Future public relations careers

A degree in PR will open many career opportunities for you because almost every organization needs to manage its public image. You’ll have the instinct and expertise to excel in any of the following roles:

  • Public relations officer
  • Publicist
  • Communications officer
  • Marketing executive
  • Social media manager
  • Press officer
  • Crisis manager
  • Copywriter

PR is a competitive industry and most employers prefer to recruit individuals with proven experience and a willingness to learn. As such, it’s a good idea to look for an internship at a PR agency, or in the communications department of a company. Honing your craft and networking with experts will help take your application to the next level.