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What California State University, East Bay says about their program:
"The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the coursework in the Marketing Management concentration acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The concentration prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations."
Undergraduate
Postgraduate
Undergraduate TOEFL or IELTS can be waived for applicants who meet English proficiency by coursework as follows:
English composition, speech, critical thinking, and mathematics.
Postgraduate
Undergraduate
Postgraduate
You must demonstrate your English language ability by submitting a TOEFL or IELTS score that meets our minimum requirement OR hold a US bachelor's or master's degree. Some applicants may be exempt from this requirement.
Undergraduate
Postgraduate
The Pioneer Scholarships Complete applications to be considered for hundreds of institutional scholarships and many private scholarships that are tailored specifically to your eligibility.
Many international students will require a visa to study in the US, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.
USA student visa requirements