One billion of the world’s population identify as having some form of disability. Combine this with people who don’t identify as being disabled, those who are restricted by their socioeconomic situation or someone with a temporary disability and the percentage is far higher.
Here are four ways we’re working to make our website accessible for everyone:
We try to make our copy as easy to read as possible
English is a second language for 400 million people. Dyslexia affects 1 in 10 people and is the most common language based learning disability. We use professional digital writers to create our written content to keep it as clear and concise as possible.
- We consider our visually impaired users
Some of our users who are visually impaired may use something called a screen reader. This is a piece of software that reads out our website. Text is read but images also need to be described, so we strive to make sure every image on our site has alternative text that screen reader software can use.
- We choose color according to its contrast rating
Choosing the right colors for our website can make a big difference to users with visual impairments, people who identify as color blind or mobile users who use their devices outside in the sun. We deliberately choose colors with high contrast ratings to ensure our website is easier to read.
- We try to make every interactive element keyboard accessible
We make sure everything you can do on our website, you can do on a keyboard to help motor impaired users. This group of users have limited or no ability to use a mouse or touch screen, so it’s vital we design the way our website works in a way that doesn’t restrict keyboard users.