Strategic Communication

What Northern Arizona University says about their program:

Strategic Communication involves the development of planned communication efforts with target publics that focus on achieving a variety of communication outcomes. Students studying Strategic Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.Strategic Communication Program ValuesRespect for the ideas and opinions of othersActive engagement in the classroomCritical thinking in adapting to a rapidly changing media environmentEthical behavior in the classroom and the professionStrategic Communication involves the development of planned communication efforts with target publics that focus on achieving a variety of communication outcomes. Program Level

Northern Arizona University provides fee information that can help students understand how study costs may be structured or may vary across options. Northern Arizona University encourages students to review official funding and financial-support information to confirm what cost guidance or support may be available.

Navigating the visa process is a crucial step in your study abroad journey. Make sure to seek guidance and support to ensure you meet all necessary requirements for your time at Northern Arizona University.