BSBA

Marketing: Marketing Management

Learn more about studying Marketing: Marketing Management as an international student.

Image reflecting the subject area of Business & Management Studies, relating to the program.
University of South Alabama university logo

Key facts

  • Program
    Bachelor's
  • Duration
    4 years
  • Program
    On campus
  • Pace
    Full-time
  • Annual tuition fee
    23,940USD
  • Start date
    Jan, Aug
  • University ranking
    1201-1400

Program overview

What the University of South Alabama says about their program:

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.

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Admission requirements

Undergraduate academic requirements

  • Completion of high school/ secondary education

Postgraduate academic requirements

  • Completion of a bachelor's degree (four or five years) in a suitable subject from a recognised university with a minimum grade of Second Class Honours Lower Division (2

    2) or equivalent.

English proficiency

English proficiency is required; accepted tests include IELTS, TOEFL, or equivalent.

English proficiency waivers

Documents required

  • Passport
  • Academic Transcripts
  • Degree certificate or diploma
  • Proof of English proficiency
  • Statement of purpose or personal statement
  • Recommendation letters
  • Finance proof
  • Translations
  • Credential evaluations
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Fees and funding

University of South Alabama provides fee information that can help students understand how study costs may be structured or may vary across options. University of South Alabama encourages students to review official funding and financial-support information to confirm what cost guidance or support may be available.

Fee information

  • Undergraduate tuition

    From US$22,440 to US$25,380 per year

  • Postgraduate tuition

    From US$14,400 to $US63,243 per year

Funding

Global Freshman Scholars The Global Freshman Scholars award is a ​competitive, merit-based ​scholarship, awarded to a limited number of well-qualified international students each year. ​This scholarship is renewable for up to four years​,​ or until a ​first​ bachelor's degree is earned, whichever comes first.​

  • Amount

  • ACT Score 32-36, SAT Score 1420-1600, High School GPA 3.5. Annual Amount US$10,000
  • ACT Score 30-31, SAT Score 1360-1410, High School GPA 3.5. Annual Amount US$8,000
  • ACT Score 27-29, SAT Score 1260-1350, High School GPA 3.5. Annual Amount US$6,000
  • ACT Score 23-26, SAT Score 1130-1250, High School GPA 3.5. Annual Amount US$4,000
  • ACT Score 21-22, SAT Score 1060-1120, High School GPA 3.5. Annual Amount US$2,000
  • Requirements

    Be an international freshman on an F-visa. Be a degree-seeking student. Have a minimum ACT of 21 (or SAT 1060). Have a minimum high school GPA of 3.0

For students without ACT or SAT scores, Global Freshman Scholars scholarships can be awarded based on the following language proficiency exam scores:

  • Amount

  • High School GPA 3.5. TOEFL 76/IELTS 6.5/Duolingo 100. Annual Award US4,000
  • High School GPA 3.0 to 3,49. TOEFL 76/IELTS 6.5/Duolingo 100. Annual Award US2,400

Dr. Richard and Angela Carter GlobalUSA Endowed Scholarship

  • The Dr. Richard and Angela Carter Global USA Endowed Scholarship was established in 2017 for the purpose of providing a tuition scholarship to an incoming freshman international student with a minimum 3.0 GPA. Preference shall be given to students not already receiving institutional aid.
  • To ensure consideration for this opportunity, qualified students are required to complete the scholarship application in JagSPOT prior to the application deadline date.
Illustration of education and financial elements including a graduation cap, trophy, diploma, books, a piggy bank, stacks of cash notes, and coins, representing fees and funding.

What is the cost of living near University of South Alabama?

Category Cost  (in United States Dollar)
Rent, 1-bed apartment in city centre$948
Rent, 1-bed apartment outside centre$692
Utilities (electricity, heating, water, refuse)$113
Internet (60 Mbps unlimited)$59
Mobile phone plan (data + calls)$61· USA average
Monthly public transport pass$34
Monthly grocery basket$202
Books and study supplies (monthly)$72
Coffee shop drink$5
Cinema or cultural event ticket$12
Gym membership$35

Indicative monthly costs per person.

Data sourced from livingcost.org (Crowdsourced), numbeo.com (Crowdsourced) and southalabama.edu (University published).

Visa requirements for the University of South Alabama

Navigating the visa process is a crucial step in your study abroad journey. Make sure to seek guidance and support to ensure you meet all necessary requirements for your time at University of South Alabama.

USA student visa requirements