MSc

Marketing & Brand Management: Lyon (1st Year)

Learn more about studying Marketing & Brand Management: Lyon (1st Year) as an international student.

Image reflecting the subject area of Business & Management Studies, relating to the program.
INSEEC Business School university logo

Key facts

  • Program
    Master's
  • Duration
    2 years
  • Program
    On campus
  • Pace
    Full-time
  • Annual tuition fee
    12,890EUR
  • Start date
    Feb, Oct
  • University ranking
    Not ranked

Program overview

What INSEEC Business School says about their program:

The objective of this training is to train learners in marketing manager positions. The seminars provide in-depth knowledge of the marketing and brand strategy professions that meet the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational and digital marketing. The lessons taught by professionals from different sectors of activity, allow learners to develop real added value in a constantly changing market. Learners will be able to target positions in marketing and brand strategy, such as: marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, communication manager.

Illustration featuring a variety of academic and scientific symbols, including a graduation cap on top of a profile of Einstein's head, a book, a ruler, a lightbulb, a microscope, a DNA helix, and molecular structure, against a backdrop of a university building with trees and clouds.

Admission requirements

Undergraduate academic requirements

  • Bachelor 1

    High school diploma

  • Bachelor 2

    60 ECTS credits (1 year) or 30 US credits

  • *Bachelor 3

    *120 ECTS credits (2 years) or 60 US credits

Postgraduate academic requirements

  • Master 1

    Bachelor’s degree (3 years), 180 ECTS credits or 90 US credits

  • Master 2

    Minimum level Bac+4, 240 credits or 120 US credits or Bachelor’s degree in 3 years + 3 years’ professional experience in the same field.

English proficiency

  • TOEFL iBT

    79

  • TOEFL Paper based

    550

  • TOEFL Computer based

    213

English proficiency waivers

The language test is not required if the program language is the same as your mother tongue and/or waived if you have obtained a diploma in the program language.

Entry requirements

Online motivation interview

Documents required

  • Copy of passport/identity card
  • CV
  • Cover letter
  • Transcripts and copy of diplomas/certificates of study
  • Proof of language proficiency
Illustration of academic elements representing admission requirements, including a graduation cap, clock, documents, resumes, ID card, a calendar, and a clipboard.

Fees and funding

Fee information

Undergraduate tuition: From €8,490 to €15,350 per year

Postgraduate tuition: From €10,390 to €31,950 per year

Illustration of education and financial elements including a graduation cap, trophy, diploma, books, a piggy bank, stacks of cash notes, and coins, representing fees and funding.

What is the cost of living near INSEEC Business School?

Local figures aren't available yet — values reflect Paris-wide averages.

Category Cost  (in Euro)
Rent, 1-bed apartment in city centre€1,367
Rent, 1-bed apartment outside centre€1,018
Utilities (electricity, heating, water, refuse)€231
Internet (60 Mbps unlimited)€28
Mobile phone plan (data + calls)€14
Monthly public transport pass€90
Monthly grocery basket€350
Coffee shop drink€5
Cinema or cultural event ticket€14
Gym membership€38

Indicative monthly costs per person.

Data sourced from numbeo.com (Crowdsourced) and ftc-paris.com (Editorial estimate).

Visa requirements for INSEEC Business School

Many international students will require a visa to study in France, and this is a vital step in your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

France student visa requirements