Universities with agent partnerships 'to gain an important edge'

  • 3 min read
Universities with agent partnerships 'to gain an important edge'

Despite the great programs, opportunities, and experiences your university offers, getting international students to enroll can be tricky. Throw in a global pandemic, and the challenge becomes more difficult still.

But you don’t need to give up on your overseas enrollment targets yet. Universities and colleges have been thrown a lifeline by one of the fastest-growing marketing channels: education agents.

With 1 in 5 international students now using education agents to help with their application and enrollment decisions1, institutions with agent partnerships have gained a vital edge over their competitors.

According to recent research, universities that worked with agents last year experienced a 33% increase in conversions1. With agent influence only predicted to soar further, the future rewards could be much greater for university partners.

What is an education agent?

Put simply, education agents help students to apply and enroll at schools, colleges, and universities. They then earn a commission from the educational institution for the leads or enrollments they deliver.

However, not all education agents are created equal. Unfortunately, some organizations are unscrupulous and don’t have students’ best interests at heart. That’s why picking the right agent is so important.

At Studee, we’re a new kind of agent - a modern recruitment solution. We want every student to have the opportunity to study abroad, and we’re committed to upholding the very highest industry standards.

We have put ourselves through ICEF’s strict quality assurance screening to receive our ICEF Agency Status. That’s peace of mind for you and your prospective students.

Why are education agents so important?

If you’re looking to recruit more students, diversify your campus, or both, you might want to consider partnering with an education agent.

Education agents are the first point of contact for many international students. They provide information about different universities, courses, fees, scholarships, start dates, and much more. As such, they have a huge influence on students’ application decisions.

As one expert contends:

Students are increasingly influenced by agents’ recommendations, and educators who know how to integrate agents into their international marketing plans stand to gain an important edge in target countries1.

By cultivating strong and transparent partnerships with agents, like Studee, you’re much more likely to find, attract, and enroll the best students for your university.

Why recruit international students?

International students are a huge asset to universities and colleges, both from a financial and cultural perspective.

International tuition fees are a vital source of revenue for institutions - helping to fund salaries, research, operations, and so much more. But the financial benefits overflow into the surrounding economy too.

Cafes, bars, cinemas, and sports clubs are just some of the attractions that depend on the spending power of international students. When these venues are thriving, your town or city becomes a more attractive study abroad destination.

International students also enrich the culture and diversity of your campus. Your institution will become a melting pot of different experiences, beliefs, customs, and interests, providing invaluable cross-cultural exchanges for all of your students.

The result? You’ll produce more aware, empathetic, and well-rounded graduates who can make a real difference in this world.

The benefits of working with Studee

At Studee, we’re proud to offer the complete recruitment solution for universities.

We find quality international students, pre-assess them against your admissions criteria, and take them through an effortless enrollment journey.

Better still, our guaranteed investment model means you’ll only pay once a student enrolls. No more costly clicks or unqualified leads - it’s risk-free recruitment.

Learn more about our service


  1. QS, 2021