Sustainability in Marketing and Media Communication

Undergraduate academic requirements

• Completion of high school/ secondary education

English proficiency

English proficiency is required; accepted tests include IELTS, TOEFL, or equivalent.

English proficiency waivers

• Students who completed at least two years of previous high school or university education with English as the sole language of instruction in specific countries (such as Australia, Canada, Ireland, New Zealand, the UK, the USA, etc.) are typically exempt.

Documents required

• Proof of education for degrees obtained from a university abroad
• Registered copy of diploma or original proof of bachelor’s degree for degrees obtained from a Czech university (if applicable)

Documents

• Submit proof of completed secondary school education after passing the entrance exam

Essays and statements

Motivation letter

• The recommended length of the letter of motivation is approximately 2,000 characters, including spaces.
• It should clearly provide evidence that you are motivated to study in the field of communication, marketing and media studies.
• It should also demonstrate that you are familiar with the content of the study program, explain the connection between the program and your motivation, and finally clarify how completing the program will benefit your further academic or professional career.

Essay

• You should write an essay reflection in which you present and express your views on a topic or product from the current communications and media landscape that demonstrates a connection between media and sustainability. This could be a picture, an advertisement, or a flyer from an event, an organization, or a company, but also a short article about a campaign or the development of new technologies, a conference program, etc. Please also indicate what you find particularly noteworthy about this object.
• The recommended length is between 3,000 and 4,000 characters.

Creative and performance

Portfolio

• The portfolio demonstrates your previous experience and activities in the field of media and environmental protection or sustainability

  extracurricular activities, internships, awards, seminar papers, civic or environmental engagement, work experience, volunteer work, and creative media activities or other relevant achievements and skills.

• You can either create a separate file for your portfolio, or if you find it difficult to create one because you do not yet have much experience in the field of media and sustainability, make sure to include all relevant information in your CV (mentioned below).

Selection

Structured CV

• The structured CV should list personal details, professional experience, education, skills, and abilities.
• The document should be no longer than 1–2 DIN A4 pages and written in English.