Marketing (Accelerated track)

What EBS Universität für Wirtschaft und Recht says about their program:

The Master in Marketing at EBS will turn you into an expert in successful brands, innovative business models and lasting customer loyalty. Acquire the right knowledge and gain valuable practical experience in projects with corporate partners.

In the digital age, marketing is no longer just about isolated advertising or communication measures, but about the holistic and strategic approach taken to managing a company’s customer relationships. Decisions concerning the selection of relevant markets or target groups on the one hand and suitable products and services on the other lie at the core of any company’s business model and thus play a significant role in determining its long-term success.

Our Master in Marketing degree programme will enable you to get to the heart of these complex market demands and make data-based decisions about relevant strategies, while at the same time making space for creative solutions. You will then not only be able to devise communicative campaigns, but also strategically develop brands, business areas and market-oriented organisations.

To this end, you will familiarise yourself with the essential instruments and strategies and work on real company projects. This combination of theory and practice, taught by high-calibre experts from the scientific community and business world, will get you fit for the marketing challenges of the future. Whether at start-ups or large corporations – with your strategic vision and the ability to implement ideas effectively, you can secure lasting brand success.

The degree programme consists of four semesters (120 ECTS) and closely intertwines theory and practice. In cooperation partnerships with companies, you will work on real projects and develop innovative strategies while receiving continuous supervision and individual coaching from our lecturers.

In the first semester, besides the onboarding project in a practical setting, the analytical and strategic foundations are laid in basic modules. The second semester gives you the opportunity to specialise in certain areas by taking elective modules, while gaining more in-depth practical experience in the marketing consulting field study.

You can organise the last two semesters in line with your individual goals. You have the option of either studying abroad at one of our partner universities (Semester Abroad Track) or or doing an internship at a company (Practice Track). The last part of the degree programme is set aside for your thesis. The master’s thesis can be closely linked to a company-specific matter. With an additional semester abroad on the Semester Abroad Track, you also have the option of obtaining a double degree.

Many international students will require a visa to study in Germany, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.