Undergraduate academic requirements
All applicants for the bachelor's program need a school leaving certificate that entitles them to higher education in Bavaria, e.g.:
- Abitur
- Fachhochschulreife
- Matura
- IB international school leaving certificates
Learn more about studying International Marketing & Sales (Customer Relationship Management) as an international student.

What Munich Business School says about their program:
Market-oriented corporate management and the marketing or distribution of products and services are among the core elements of every company. A company can only be successful in the long term, both nationally and internationally, if the customer with his wishes and needs is at the centre of the company. Therefore, students in this concentration acquire a comprehensive knowledge of how methods and instruments of marketing and sales are applied in the context of progressive digitalization. The focus includes strategic elements such as market and competition analysis and brand management as well as the implementation of an optimal marketing mix, market research and sales management.

All applicants for the bachelor's program need a school leaving certificate that entitles them to higher education in Bavaria, e.g.:
Successful bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the MA programs directly, applicants without a degree in economics can qualify for the program by completing the pre master's program.
Test results can only be accepted if achieved within the last two years.
Test results can only be accepted if achieved within the last two years.

€13,300 per year
from €17,160 to €32,000 per year

| Category | Cost (in Euro) |
|---|---|
| Rent, 1-bed apartment in city centre | €1,464 |
| Rent, 1-bed apartment outside centre | €1,188 |
| Utilities (electricity, heating, water, refuse) | €348 |
| Internet (60 Mbps unlimited) | €37 |
| Mobile phone plan (data + calls) | €18 |
| Monthly public transport pass | €63 |
| Monthly grocery basket | €160 |
| Coffee shop drink | €4 |
| Cinema or cultural event ticket | €15 |
| Gym membership | €50 |
Indicative monthly costs per person.
Data sourced from numbeo.com (Crowdsourced).
Many international students will require a visa to study in Germany, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.