BA

International Marketing & Sales (Customer Relationship Management)

Learn more about studying International Marketing & Sales (Customer Relationship Management) as an international student.

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Munich Business School university logo

Key facts

  • Program
    Bachelor's
  • Duration
    3 years
  • Program
    On campus
  • Pace
    Full-time
  • Annual tuition fee
    14,420EUR
  • Start date
    Feb, Sep
  • University ranking
    Not ranked

Program overview

What Munich Business School says about their program:

Market-oriented corporate management and the marketing or distribution of products and services are among the core elements of every company. A company can only be successful in the long term, both nationally and internationally, if the customer with his wishes and needs is at the centre of the company. Therefore, students in this concentration acquire a comprehensive knowledge of how methods and instruments of marketing and sales are applied in the context of progressive digitalization. The focus includes strategic elements such as market and competition analysis and brand management as well as the implementation of an optimal marketing mix, market research and sales management.

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Admission requirements

Undergraduate academic requirements

All applicants for the bachelor's program need a school leaving certificate that entitles them to higher education in Bavaria, e.g.:

  • Abitur
  • Fachhochschulreife
  • Matura
  • IB international school leaving certificates

Postgraduate academic requirements

Successful bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the MA programs directly, applicants without a degree in economics can qualify for the program by completing the pre master's program.

Master of Business Administration

- Proof that you have successfully completed a recognized degree in any subject - Work experience - Evidence of at least two years of pertinent work experience after your first degree - Management and leadership potential, excellent interpersonal and communicative skills and a high degree of personal maturity and motivation. You should also be in a position to contribute to the community’s learning process

English proficiency

Undergraduate

- **TOEFL iBT:** minimum 85 (minimum of 22 in writing band, minimum of 20 in all other bands; MBS TOEFL Institution Code - 5772) - **IELTS:** minimum level of 6.5 – Academic Module - **ELS English for Academic Purposes:** Advanced Level 112

Test results can only be accepted if achieved within the last two years.

Graduate

- **TOEFL iBT:** minimum 85 (minimum 22 in writing and minimum 20 in all other bands; MBS TOEFL Institution Code - 5772) - **IELTS:** minimum level of 6.5 – Academic Module - **ELS English for Academic Purposes:** Advanced Level 112

Test results can only be accepted if achieved within the last two years.

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Scholarships at Munich Business School

We're still gathering scholarship information for this university

Check back soon, or visit the university's website for the latest information on available scholarships, eligibility, award amounts, deadlines, and application requirements.

Fees

Fee information

  • Undergraduate tuition

    €13,300 per year

  • Graduate tuition

    from €17,160 to €32,000 per year

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What is the cost of living near Munich Business School?

Local figures aren't available yet — values reflect München-wide averages.

Category Cost  (in Euro)
Rent, 1-bed apartment in city centre€1,464Range: €1,100 to €2,000
Rent, 1-bed apartment outside centre€1,188Range: €900 to €1,650
Utilities (electricity, heating, water, refuse)€348Range: €246 to €553
Internet (60 Mbps unlimited)€37Range: €30 to €50
Mobile phone plan (data + calls)€18Range: €9 to €40
Monthly public transport pass€63Range: €63 to €100
Monthly grocery basket€160Range: €88 to €297
Coffee shop drink€4Range: €3 to €5
Cinema or cultural event ticket€15Range: €13 to €18
Gym membership€50Range: €25 to €80

Indicative monthly costs per person.

Data sourced from numbeo.com (Crowdsourced).

Visa requirements for Munich Business School

Many international students will require a visa to study in Germany, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.