Undergraduate academic requirements
- Review of high school records
International candidates with good academic achievements may be granted direct admission.
Degree type
Master's
Key facts
- Duration1 year
- Delivery methodOn campus
- PaceFull-time
- Annual tuition fee50,400MAD
- Start dateJan, Sep
- University rankingNot ranked
Program overview
What Al Akhawayn University says about their program:
The Master of Science in Digital Marketing and Analytics (MSDMA) is a graduate degree program that provides a real-world understanding of the main pillars around the employment of a digital marketing strategy and how an active strategic vision can convey substantial value to corporations.
The MSDMA provides students with the necessary knowledge, concepts, and tools in digital marketing to enable them to develop and implement digital marketing strategies, support the digital transformation of companies and analyze digital data for decision-making.
Admission requirements
Postgraduate academic requirements
- A bachelor's degree from an accredited institution, or equivalent
- Strong academic average in course work leading to the Licence or, if graduating from a system using the US higher education model, an average or better in the upper level (junior and senior level) work and in any graduate work already completed; or, other evidence of ability to succeed in graduate study
English proficiency
Undergraduate
- IELTS
6, Reading 6, Writing 6, Listening 5.5, Speaking 6
- TOEFL
71, Writing 19
Postgraduate
- IELTS
6.5, Reading 6.5, Writing 6.5, Listening 6, Speaking 6.5
- TOEFL
79
Entry requirements
Undergraduate
- Success in the General Admission Test (GAT) or an SAT score of 1500 points minimum for English native speakers with at least 500 in mathematics; for non native speakers of English, the minimum score is 1340 with at least 500 in mathematics.
- A satisfactory interview, where applicable.
Postgraduate
- Adequate preparation for the proposed graduate program; and, acceptance by the appropriate Admissions Committee. Selected candidates may be invited for an interview with the admissions committee.
Documents required
Undergraduate
- Application form
- Application fee
- Academic Transcripts
- Diploma of previous studies
- Translations
- One Copy of the Passport
- One (1) passport size recent color photograph
- Motivation letter
- Enrollment certificate of all institutions attended after Baccalaureate (For old baccalaureate only)
- Grades obtained in all institutions attended after Baccalaureate (For old Baccalaureate only)
- Proof of English Proficiency
- SAT or ACT score report if applicable
Postgraduate
- Application form
- Application fee
- Academic Transcripts
- Diploma of previous studies
- Translations
- Two letters of recommendation including at least one from a university-level instructor that use (whenever possible) the standard recommendation form provided on the AUI website
instructor recommendation:
- One typed essay written by the applicant him or herself that explains the reasons for seeking admission to the graduate program and that describes the applicant’s background and knowledge of the field.
- Copy of the Passport
- Six passport size recent color photographs
- Detailed CV
- Official score report of TOEFL (iBT)/IELTS if applicable
Fees
Fee information
- Undergraduate tuition
US$11,234 per year
- Postgraduate tuition
US$11,234 per year
What is the cost of living near Al Akhawayn University?
| Category | Cost (in Moroccan Dirham) |
|---|---|
| Rent, 1-bed apartment in city centre | MAD 3,135 |
| Rent, 1-bed apartment outside centre | MAD 1,743 |
| Utilities (electricity, heating, water, refuse) | MAD 274 |
| Internet (60 Mbps unlimited) | MAD 264 |
| Mobile phone plan (data + calls) | MAD 104 |
| Monthly public transport pass | MAD 105 |
| Monthly grocery basket | MAD 644 |
| Coffee shop drink | MAD 15 |
| Cinema or cultural event ticket | MAD 50 |
| Gym membership | MAD 266 |
Indicative monthly costs per person.
Data sourced from livingcost.org (Crowdsourced) and numbeo.com (Crowdsourced).
Visa requirements for Al Akhawayn University
Many international students will require a visa to study in Morocco, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.