MSc

Digital Marketing: Data Analytics

Learn more about studying Digital Marketing: Data Analytics as an international student.

Image reflecting the subject area of Business & Management Studies, relating to the program.
Richmond American University London university logo

Key facts

  • Degree type
    Master's
  • Duration
    1 year
  • Delivery method
    On campus
  • Pace
    Full-time
  • Annual tuition fee
    19,000GBP
  • Start date
    Jan, Sep
  • University ranking
    Not ranked

Program overview

What Richmond American University London says about their program:

The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic field of digital marketing. Integrating theoretical knowledge with practical applications, this program equips graduates to navigate the digital marketing landscape effectively. Students will explore how data informs decisions in a digital business environment, emphasizing social responsibility and ethics. Key topics include SEO, PPC, social media marketing, email marketing, and machine learning, ensuring a well-rounded understanding of the sector and readiness to meet industry demands.

Illustration featuring a variety of academic and scientific symbols, including a graduation cap on top of a profile of Einstein's head, a book, a ruler, a lightbulb, a microscope, a DNA helix, and molecular structure, against a backdrop of a university building with trees and clouds.

Admission requirements

Undergraduate academic requirements

The University accepts a wide range of international undergraduate degree award qualifications. Year-1 Entry: -3 A-Levels at grades CCC or 96 UCAS points

  • BTEC National Extended Diploma

    MMM

  • US High School Diploma

    GPA 2.8 Minimum

  • International Baccalaureate

    26 points

  • Chinese Senior High School (Yr 11 & 12 + Gaokao)

    75% overall; Gaokao ~70% overall

  • Indian Standard 12

    60%

Year-2 Entry Requirements: (for students with prior qualifications / transfer, or advanced study):

  • 3 A-Levels at grades BBC or 112 UCAS points
  • BTEC National Diploma

    DMM

  • IB Diploma

    30 points with 4 IB points in all Higher/Standard Level subjects

  • French Baccalaureat (incl. OIB/BFI)

    12/20 overall

  • Diploma di Esame di Stato (Italy)

    75% overall

Postgraduate academic requirements

  • UK or equivalent first degree, minimum second class honours (2.2)
  • US degree with minimum CGPA between ~2.5–3.0 or its international equivalent

English proficiency

Undergraduate:

  • IELTS

    6.0 with 5.5 in each of the four components

  • **TOEFL iBT

    79 overall with 17 in Listening, 18 in Reading, 17 in Writing, 20 in Speaking

  • Pearson Test of English

    60 overall with 55 in each of the four components

  • Cambridge

    169 overall with 162 in each of the four components

  • **International Baccalaureate Diploma

    English Language

Postgraduate: MA/MBA Programmes: IELTS: 6.5 overall with 6.0 in each of the four components TOEFL iBT: 92 overall with 21 in Listening, 22 in Reading, 21 in Writing, 23 in Speaking Pearson Test of English: 65 overall with 60 in each of the four components Cambridge: 176 overall with 169 in each of the four components

  • MSc programme language requirements are the same as undergraduate

English Proficiency waivers

  • A range of alternative qualifications are accepted to demonstrate your level of English Language proficiency
  • Can book an online English Language Level Test (ELLT) or apply an take part in preparation course. If you don’t meet our standard English requirements they now offer Online Pre-Sessional Course (OPSE) in collaboration with Oxford International.

Documents required

Undergraduate:

  • Completed UG admission application form
  • Personal Statement
  • Official school / secondary transcripts (if transferring / with previous qualifications)
  • English language test scores (if required)
  • CV / Resume if not in school/college in last 6 months

Postgraduate:

  • Completed PG application form
  • Personal Statement
  • CV / Resume
  • Certified transcripts / degree certificates of all undergraduate work (if not in English, provide official translations)
  • English test score results if required
Illustration of academic elements representing admission requirements, including a graduation cap, clock, documents, resumes, ID card, a calendar, and a clipboard.

Scholarships at Richmond American University London

  • English Language Academic Excellence Award

    Official page

    A tuition fee reduction of £2,500 per year for new international undergraduate students at Richmond American University London who are non-native English speakers and meet a required English proficiency standard (IELTS 6.0 in all elements or equivalent). Explicitly aimed at international undergraduate applicants; continuation after the first year requires maintaining a cumulative GPA of at least 3.3 and active involvement in the University community. Cannot be combined with the Liberal Arts Academic Excellence Award.

  • EU Unity in Diversity Majors Award

    Official page

    A partial-funding award for EU (non-UK) undergraduate students enrolling at Richmond American University London, offering roughly £5,650 for Fall-term starters and £5,500 for Spring-term starters (based on a headline fee of £9,250), named for the University's 'Unity in Diversity' motto reflecting its multicultural student body. Open to EU-national undergraduate applicants; continuation after the first year requires a cumulative GPA of at least 2.5 and good standing/positive contribution to University life.

  • Liberal Arts Academic Excellence Award

    Official page

    A merit-based tuition fee reduction of £2,500 per year for new international undergraduate students at Richmond American University London, awarded automatically to eligible applicants based on academic performance (e.g. A-Levels ABB, GPA 3.5+ on a US High School Diploma, IB 32 points, or equivalent). Explicitly available to international (non-UK) undergraduate applicants; continuation after year one requires a cumulative GPA of at least 3.3 and active community involvement. Students may hold only one Richmond scholarship at a time.

All scholarship information on Studee is provided for guidance only. Always check the university's official scholarship page for the latest information on eligibility, award amounts, deadlines, and application requirements.

Fees

Fee Information

  • Undergraduate Tuition

    $17,500

  • Postgraduate Tuition

    $18,500

Illustration of education and financial elements including a graduation cap, trophy, diploma, books, a piggy bank, stacks of cash notes, and coins, representing fees and funding.

What is the cost of living near Richmond American University London?

Category Cost  (in British Pound Sterling)
Rent, 1-bed apartment in city centre£2,050
Rent, 1-bed apartment outside centre£1,562
Utilities (electricity, heating, water, refuse)£128
Internet (60 Mbps unlimited)£30
Mobile phone plan (data + calls)£14· London average
Monthly public transport pass£79
Monthly grocery basket£120
Coffee shop drink£4
Cinema or cultural event ticket£14
Gym membership£59

Indicative monthly costs per person.

Data sourced from livingcost.org (Crowdsourced) and numbeo.com (Crowdsourced).

Visa requirements for Richmond American University London

Many international students will require a visa to study in the UK, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

UK student visa requirements