Undergraduate academic requirements
- Non-resident or non-California high school graduates with A-G GPA of 3.0 or greater will qualify without needing additional Campus Admission Category values (i.e., 3.0 GPA X 800 = 2,400 points).
Program
Bachelor's
Key facts
- Duration4 years
- ProgramOn campus
- PaceFull-time
- Annual tuition fee18,605USD
- Start dateJan, Aug
- University rankingNot ranked
Program overview
What California State University, East Bay says about their program:
The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the coursework in the Marketing Management concentration acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The concentration prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.
Admission requirements
Postgraduate academic requirements
- Have the equivalent of a minimum 2.5 GPA. Some graduate departments have higher GPA requirements.
- Have the equivalent of a U.S. Bachelor's degree. If you were educated outside of the U.S., you must have earned a degree equivalent to a 4-year U.S. Bachelor's degree from a regionally accredited institution.
English proficiency
Undergraduate
- IELTS
6.0
- TOEFL
61
- PTE
44
Postgraduate
- IELTS Academic
6.5
- TOEFL IBT
80
- PTE Academic
58
English proficiency waivers
Undergraduate TOEFL or IELTS can be waived for applicants who meet English proficiency by coursework as follows:
- Transferred from a U.S. college with 60 or more semester units with a minimum grade point average of 2.4, and have completed a transfer course in each of the following general education areas with a grade of 2.0 or better
English composition, speech, critical thinking, and mathematics.
Postgraduate
- TOEFL or IELTS can be waived for applicants who received a bachelor’s degree or higher from a U.S. college or university, or an international college or university OR demonstrated 3 years of full-time academic study at a post-secondary level in a country where the language of instruction was English as accepted by Cal State East Bay.
Entry requirements
Undergraduate
- Have transcript(s) from schools outside or inside the US
- 3.0 GPA required if graduated outside the US
- English proficiency
- WES evaluations are required for students who have earned a 3-year degree (course-by-course)
Postgraduate
- Have the equivalent of a US bachelor's degree If you were educated outside of the US, you must have earned a degree equivalent to a 4-year US bachelor's degree from a regionally accredited institution. An official determination of eligibility will be made during the application process.
- Have the equivalent of a minimum 2.5 GPA
- Demonstrate English language proficiency
- WES evaluations are required for students who have earned a 3-year degree (course-by-course)
You must demonstrate your English language ability by submitting a TOEFL or IELTS score that meets our minimum requirement OR hold a US bachelor's or master's degree. Some applicants may be exempt from this requirement.
Documents required
Undergraduate
- Official transcripts/mark sheets
- Proof that you earned a diploma and/or degree, if applicable
- Official English proficiency test scores
Postgraduate
- Official transcripts/mark sheets
- Proof that you earned a diploma and/or degree, if applicable
- Official English proficiency test scores
Fees and funding
Fee information
- Undergraduate tuition
US$18,605 per year
- Graduate tuition
from US$17,555 to $32,780 per year
Funding
The Pioneer Scholarships Complete applications to be considered for hundreds of institutional scholarships and many private scholarships that are tailored specifically to your eligibility.
- Amounts typically range from $300 to $3,000
- International students are eligible for many awards offered by academic departments or colleges within the University
- Many awards are intended for returning students, so in those cases, incoming students may not apply
What is the cost of living near California State University, East Bay?
| Category | Cost (in United States Dollar) |
|---|---|
| Rent, 1-bed apartment in city centre | $3,614 |
| Rent, 1-bed apartment outside centre | $2,720 |
| Utilities (electricity, heating, water, refuse) | $227 |
| Internet (60 Mbps unlimited) | $73 |
| Mobile phone plan (data + calls) | $64 |
| Monthly public transport pass | $90 |
| Monthly grocery basket | $289 |
| Coffee shop drink | $6 |
| Cinema or cultural event ticket | $18 |
| Gym membership | $138 |
Indicative monthly costs per person.
Data sourced from numbeo.com (Crowdsourced).
Visa requirements for California State University, East Bay
Many international students will require a visa to study in the US, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.