In early 2020, international education changed beyond all recognition. Flights were grounded, campus gates were shut, and online learning became the new norm.
The past 18 months have been incredibly tricky for universities and students alike. But now, a year and a half on from the outbreak of the pandemic, there’s room for fresh optimism.
In a recent survey, around half of the students surveyed were considering studying abroad1. This is hugely encouraging news for institutions that are desperately trying to get back on their feet.
International student recruitment will play a massive role in the recovery of your university and the higher-education landscape as a whole.
A turnaround for China
Some of the most promising news comes from the world’s largest exporter of international students: China.
According to the latest research, 22% of Chinese students would now consider studying abroad2. With so many institutions depending on the financial and cultural contributions made by Chinese students, these statistics offer some much-needed hope.
Why are more students considering overseas education?
Vaccine programs and the easing of travel restrictions have been at the heart of this resurgence in interest.
International students have been crying out for a return to the classroom. Face-to-face learning presents an unparalleled opportunity to dive into a new culture, meet new people, and level up their employability.
So, as more universities get the green light to return to in-person teaching, it’s no surprise that the heads of international students have been turned once again.
It’s prime recruitment time!
As overseas interest continues to grow, it’s time to get your recruitment strategy in order. Failure to capitalize on the opportunity could prove costly.
- Survey suggests “eagerness to study abroad”, The PIE News, 2021
- China: 22% would consider further education abroad, The PIE News, 2021