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Business & Management Studies

Marketing - BA

Full program details & costs, with admission requirements. Discover your dream program.

Program facts

  • Program type
    Bachelor's
  • Duration
    4 years
  • Annual tuition fee
    21,833 USD

    Fee in university's local currency 18,000 EUR

  • Language taught in
    English
  • Start date
    January, September

Program Overview

What John Cabot University says about their program:
"Students who are following the pre-Fall 2016 major, can review the requirements here.
The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management."

Admissions requirements

Students applying from outside the United States may be required to submit additional documents, such as Evidence of English Language Proficiency and translations of transcripts, in addition to the regular undergraduate application materials. Learn more about our requirements.

  • TOEFL 85 / IELTS 6.5
  • 2 years on an English speaking institution
  • GPA 2.8 - 3.5 IB (on higher level 4, standard credits 3)

ENLUS - English program, students can join the university starting in an English Language program (4 month program starting September and January).

Undergraduate

Admission to John Cabot's undergraduate program is based on a review of the following items:

  • Completed application form.
  • A 600 word personal essay.
  • €50 non-refundable application fee. Please note that only US and Canadian citizens may pay in dollars.
  • Official transcripts of all secondary and post-secondary school work to date

    transcripts not in English or Italian must be accompanied by a certified English language translation.

  • Interview by phone, Skype, or in person.
  • Letter(s) of Recommendation or Teacher Evaluation Form. Two for freshman applicants, one for transfer applicants.
  • Evidence of English language Proficiency

We encourage all degree-seeking applicants and transfer applicants to submit their official high school transcripts or college / university transcripts via Parchment Services, E-Script or Student Clearinghouse.

Postgraduate

Applications are welcome from holders of a bachelor’s degree or the equivalent from an accredited university who have completed at least twelve semester credit hours or the equivalent in the history of art with a grade-point average of at least 3.0 (B) or the equivalent. Seminars and courses are conducted in English and thus require proficiency in the English language, both spoken and written. Reading knowledge of Italian, French, or German at the time of entry into the program is strongly recommended.

For application you will need to have:

  • A completed application form
  • A personal statement of 600 words detailing your reasons for interest in the program
  • A sample (10-15 pages) of your academic writing in English, with footnotes and bibliography
  • Official transcripts of all post-secondary (undergraduate and graduate) study undertaken to date. Transcripts not in English or Italian must be accompanied by a certified English translation
  • Proof of completion of a bachelor’s degree or the equivalent at an accredited university, if not attested in the official transcripts
  • GRE scores - optional, but strongly recommended for applicants wishing to be considered for funding.
  • Three letters of reference from professors evaluating your academic work and appropriateness for graduate study
  • Evidence of English language proficiency

Fall semester (September) application deadlines:

  • November 15 (early action)
  • March 1 (regular decision)
  • June 1 (late decision)
  • July 31 (for students who do not require a visa)

Spring Semester (January): deadline December 15

Fees and funding

The Office of Financial Aid is committed to making American degree programs in Rome as affordable as possible. Through the philanthropic support of donors the University are able create scholarships opportunities to help dedicated and deserving students pursue their degrees at JCU.

Undergraduate international students can be assessed for a scholarship on tuition of 20-25%. Postgraduate programs are eligible for the one or two merit based 100% scholarship awards per year, or a grant of up to 50% off tuition and fees.

Visa requirements for John Cabot University

Many international students will require a visa to study in Italy, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

Italy student visa requirements