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Hospitality, Leisure & Tourism Studies

Event and Tourism Management

Full program details & costs, with admission requirements. Discover your dream program.

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Program facts

  • Tuition fees per year -
  • Total tuition fees -
  • Program type Bachelor's
  • Language taught in English
  • Start date September

Program Overview

What the University of Suffolk says about their program:
"We do our best to help you get established in this competitive, fast-paced, global industry with opportunities to study and collaborate with a diversity of people and organisations. Also, our many field trips to locations including Spain extend your intercultural knowledge, and our long-standing industry connections provides exposure to real-world scenarios. Our Events and Tourism team work closely with organisations and businesses to get you involved in ‘live’ events rather than simulations, and we start from the very beginning of your degree. The networks and connections you make are priceless. Many of our students particularly enjoy our involvement with festivals. Suffolk is one of the country’s most popular holiday destinations – tourism here is worth £2 billion. The county’s renowned Heritage Coast, seaside villages, Constable Country and quaint market towns attract visitors from all over the world. Ipswich offers a vibrant social scene; its variety of restaurants, bars, pubs and cafes provide the perfect setting to build friendships for life. With plans for development across the town, you will be studying in a historic town with an exciting future."

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Program Structure

  • Course modules

    Introduction to Event and Tourism Management (Mandatory) Students will, through investigation of theoretical models of event and tourism management, and some application of the theory to practice, develop the fundamental knowledge and skills needed for undertaking the management of these sectors and gain a firm foundation for future skills and knowledge development.

    Language and Culture in a Business Context 1 (Requisite) We live in a highly competitive global multi-lingual environment, and a 21st century graduate will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. The British Academy has recognised the lack of business graduates with language skills; in turn this affects our ability to compete in the international market. Today’s graduates not only need the ability to speak the language, but also to have an intercultural awareness.

    Introduction to Project Management (Requisite) Project Management is an integral part of the role of an Event and/or Tourism Manager and the connections between the two disciplines are indisputable. You will have the opportunity to put your new skills into practice as you approach some of the practical modules from a new perspective.

    Accounting for Business (Requisite) Accounting and quantitative methods as information systems lie at the heart of all business decisions. This module will give a foundation of knowledge and skills suitable for non-specialists who need to use accountancy and quantitative information in decision making and in communicating with specialists.

    Business Law (Requisite) Students studying for a degree in Event Management need to understand the rules of law that apply to business dealings and to appreciate that law is an enabling medium as well as a body of controlling regulations.

    Introduction to Marketing (Requisite) Marketing is a fundamental business activity and philosophy, which relates an organisation to its environment, and orientates the organisation around the needs of its customers. This module will explore basic marketing principles in industries, which are undergoing rapid change, and will underpin the marketing module at Level 2.

    Applied Event and Tourism Management (Mandatory)

    In light of the national drive towards lifelong learning, employability and widened accessibility to higher education, this module aims to meet the needs of students and employers. The module will enable students to identify and utilise specific work-based learning opportunities and build a framework for lifelong learning. This will enhance students’ employability at the end of the programme through development of practical and work-based skills and knowledge.

    Corporate Reputation Management (Optional)

    In this module, we look at how the strategic role of corporate reputation is a key corporate asset, and how company communications develop and protect it over time. You will learn specialist skills and knowledge of theoretical, strategic and operational issues that are critical to an organisation’s stakeholder relationships with customers, investors, employees, media, suppliers, distributors, etc.

    Festival and Special Event Management (Mandatory)

    This module builds on the learning and practice undertaken through the Level 4 Introduction to Event and Tourism module, and offers students an opportunity to develop their special interests and expertise and to engage proactively with the areas of the music industry, the arts, and community and cultural special events, in the UK and internationally.

    Managing and Developing Destinations (Mandatory)

    Tourism destination management is concerned with managing and supporting the integration of a range of tourism providers, government agencies, communities and business groups and other stakeholders to deliver effective national and local strategy and functional activities. This module examines the factors influencing tourism growth, the impacts of such growth and the development of appropriate destination planning which adds value to the economy, environment and local communities.

    Topics in Business Research (Mandatory)

    The Research Methods module explores research approaches, designs and methodologies, thus enabling the student to develop the necessary skills for completing their Dissertation at Level 3.

    Managing People (Requisite)

    This module considers the nature of organisational behaviour, and the ways in which the study of it may inform the design and delivery of HR practices in organisations. Topics studied include motivation, leadership, teamwork, and learning and development.

    Language and Culture in a Business Context II (Optional)

    We live in a highly competitive global multi-lingual environment and our students will need to gain the necessary skills to function. This module will enable students to function more confidently in their contacts within such an environment. It will teach both productive skills (speaking and writing) and in order for students to operate in familiar work contexts and receptive skills (listening and reading) but with a bias towards the spoken word.

    Fundraising and Sponsorship (Optional)

    This module will provide the skills and knowledge of the principles of fundraising and sponsorship within the event and tourism sectors, and will enable students to gain an understanding of the work of the fundraiser in the not-for-profit sector. Fundraising and the generation of sponsorship are key essential elements that contribute to the survival of the events, tourism and related industries.

    Critical and Cultural Event Management (Mandatory)

    This module will build on the practice and theory modules in Levels 4 and 5, and is complementary to the Visitor Attraction and Industry Based Practice modules. The deeper investigation of the cultural context of events, and the complexities of the relationship between events and the communities in which they reside will enhance critical and analytic skills of the students in their final year.

    Tourism Futures: Critical and Cultural Concepts (Mandatory)

    This module considers various critical and cultural concepts including notions of 'extraordinary management', 'creativity, 'vision', 'innovation' and 'development' in relation to change in understanding of the tourism and cultural experience created by organisations, in a variety of sectors and orientations, including regeneration settings, urban, rural and coastal landscapes, and complex stakeholder and financial environments.

    Industry Based Practice (Mandatory)

    Event management requires particular skills and knowledge reflected in the module, which offers practical content. This module builds on the practice and theory modules at Levels 5 and 4; and gives students the opportunity to continue their work-based learning by working as an event project team for a client relevant to their particular sector.

    Strategic Management (Optional)

    In this module, you will develop an academic understanding of the strategic context of business, along with analysis and problem-solving skills. You will learn to adopt a multi-disciplinary approach to finding solutions and strategic thinking, drawing on skills developed.

    Strategic Marketing: Planing and Management (Optional)

    Marketing is largely responsible for delivering core corporate objectives by offering value to targeted segments. It helps to sustain competitive advantage and develop corporate reputation in the longer term. This module links with and develops knowledge from Marketing Fundamentals and Corporate Reputation Management, providing advanced knowledge and skills to understand, evaluate and apply contemporary strategic approaches and techniques.

    Dissertation (Mandatory)

    The Dissertation module requires students to carry out valid, independent, small scale research, developing key skills in data and information gathering, evaluation, analysis and communication, in a business related area. The module develops and applies the techniques and principles of research learned in the Level 5 Research Methods module, enhancing students’ critical and interpretative capabilities.

    Visitor Attraction Management (Optional)

    This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction.  The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos, museums, stately homes and galleries. There has been a considerable growth in the number of events, which are now held at these venues. Events act as a major draw for visitors generating income for local and regional economies and in the tourism, hospitality, transport and retail sectors.

Admissions requirements

Students will need an IB Diploma to apply directly into degree program or completion of a Year 1 of a Bachelors Degree.

Most students in Latin America will need to take the International Foundation Course.

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Undergraduate - IELTS 6.0 (minimum 5.5 in all bands) Postgraduate - IELTS 6.5 or 7.0 depending of course of choice (minimum 5.5 in all bands)

TOEFL is also accepted: Undergraduate - TOEFL - 78 Postgraduate - TOEFL - 93

For entry onto an undergraduate degree, applicants are required to have one of the following qualifications:

International Foundation (from a recognised institution) International Baccalaureate: 28 points For entry onto a postgraduate course, applicants are required to have:

A good UK equivalent bachelor degree from a recognised institution

Fall Semester (September) - deadline August 15 MBA / MSc in Business Management start also in February Paramedic Science only starts in February

International Foundation Course: January intake

Fees and funding

The University of Suffolk offers high quality higher education at affordable prices. It also offers a range of scholarships for international students wishing to enrol on undergraduate and postgraduate programs.

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Undergraduate / Postgraduate Tuition (Classroom based) - £11,790 / year or program for PG Undergraduate / Postgraduate (Laboratory/Studio/IT based) - £13,330 / year MBA - £16,380 / program International Foundation - £8,000

Undergraduate Scholarships - £1,500 to all international fee paying students. Postgraduate Scholarships - £1,000 Postgraduate Scholarships - only eight (8) £2,000 awards for the MBA program

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Visa requirements for University of Suffolk

Many international students will require a visa to study in the UK, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

UK student visa requirements