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Business & Management Studies

Advertising & Public Relations: Brand Management - BJour

Full program details & costs, with admission requirements. Discover your dream program.

Program facts

  • Program type
    Bachelor's
  • Duration
    4 years
  • Tuition fees per year
    27,000 USD
  • Language taught in
    English
  • Start date
    January, June, August

Program Overview

What the University of Nebraska-Lincoln says about their program:
"The advertising and public relations major prepare students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting and layout and design.


The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning and implementation in creative problem-solving.


Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.


In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem-solving in many sectors including nonprofit, retail, small business and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships."

Admissions requirements

We will guide you through the application procedure; please see the details below.

Non-native English speakers must submit an IELTS or TOEFL score demonstrating proficiency in English. Contact your IELTS testing center or TOEFL to have your official scores sent directly to the University of Nebraska–Lincoln.

If you do not meet proficiency requirements, you can still be offered conditional admission. Pathway programs are available.

In addition to the online application, International Freshmen students are required to submit:

  • Secondary school transcript
  • Secondary school certificate/diploma
  • English proficiency scores
  • Bank statement

ACT/SAT tests are not required for admission to the University of Nebraska–Lincoln but may be required for entry into specific colleges.

Fees and funding

  • Tuition & Fees:$27,000 - Room & Board:$12,185

EduCo Diversity Scholarship

  • Only across the year one
  • $3,000.00

Global Excellency

  • Based on Academic Merit, at least a 3.6/4.0 CGPA
  • $12,000.00

Global Diplomat

  • Based on Academic Merit, at least a 3.2/4.0 GPA
  • $8,000.00

Global Consul

  • Based on Academic Merit, at least a 2.5 GPA
  • $2,000.00

Visa requirements for University of Nebraska-Lincoln

Many international students will require a visa to study in the US, and this is a vital step of your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

USA student visa requirements