MSc

Digital Marketing & Data Analysis

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Key facts

  • Program
    Master's
  • Duration
    18 months
  • Program
    Online
  • Pace
    Full-time
  • Annual tuition fee
    6,325EUR
  • Start date
    Feb, Sep

Program overview

What IPAG Business School says about their program:

Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides. Digital marketing encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

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Admission requirements

Undergraduate academic requirements

  • Last three transcripts for the previous two school years.
  • Results of the baccalaureate or transcript of exams and tests.
  • TOEFL and IELTS supporting documents for candidates for a dual diploma in the 3rd year.

Postgraduate academic requirements

  • Diploma or attestation of schooling.
  • Transcripts and copies of previous degrees.

English proficiency

Undergraduate

  • IELTS

    6

  • TOEFL

    80

Postgraduate

  • IELTS

    6.5

  • TOEFL

    80

Documents required

  • Passport
  • Official Transcripts
  • Diploma of previous studies
  • Official translations
  • Personal statement
  • Proof of language proficiency
  • CV
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Fees and funding

Funding

Excellence Scholarship

- 50% off tuition fees for the first year is granted to all students who have passed the baccalaureate with highest honors and/or to students on state scholarships who have passed the baccalaureate with honors

IPAG Scholarship

- The school has set up specific scholarships for the Grande École and Bachelor programmes, granted by an allocation committee, subject to means-tested and academic results. This scholarship is available to Grand École Programme, Bachelor and BTS students.

Merit Scholarship

- Every year, on every campus, the best students on the Grande École Programme outside PGE3 are rewarded for their excellent results in the form of reduced tuition fees.

Fee information

  • Undergraduate tuition

    from €8,900 to per year

  • Graduate tuition

    from €16,000 per year

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Visa requirements for IPAG Business School

Many international students will require a visa to study in France, and this is a vital step in your study abroad journey. Make sure you understand the requirements you may need to meet before applying.

France student visa requirements